Staff Product Manager

About the role

6sense is building a leading B2B advertising platform powered by data and AI. We are seeking a strategic product leader to drive advertiser growth and adoption by owning key systems, partnerships, and programs. This is a critical individual contributor role focused on delivering measurable performance at scale. The ideal candidate thrives in ambiguous environments and translates complex market demands into coherent product roadmaps. You will act as the bridge between technical execution and business outcomes in the advertising domain. Your work will directly influence how sellers and buyers interact on the 6sense platform. Success in this role requires a blend of analytical rigor, commercial acumen, and stakeholder influence.

Key facts

What you'll do

• Develop and manage the product strategy for our SSP integrations and programmatic distribution partnerships, focusing on audience activation and segment synchronization.
• Create the product foundation for our agency go-to-market, including essential workflow, reporting, and campaign management features.
• Act as the primary product subject matter expert for Sales, Customer Success, and Solutions Engineering teams, providing enablement materials.
• Define the measurement and attribution framework for 6sense Advertising, incorporating tracking, verification, and reporting standards.
• Identify opportunities to integrate AI capabilities into the advertiser experience, from audience optimization to performance anomaly detection.
• Contribute to the long-term vision for advertising products and mentor junior product managers.
• Analyze competitive landscapes and translate insights into differentiated product features that drive adoption.
• Partner with data science teams to validate hypotheses regarding user behavior and feature performance.
• Establish clear metrics and success criteria for every major initiative prior to execution.
• Collaborate with design teams to ensure the advertiser interface is intuitive, efficient, and aligned with user mental models.
• Manage the full lifecycle of advertising features from discovery through launch and post-launch optimization.
• Facilitate cross-functional workshops to align stakeholders on priorities and eliminate roadblocks early.
• Maintain a deep understanding of advertiser pain points to inform prioritization and trade-off decisions.
• Ensure all product deliverables comply with industry standards and privacy regulations.

Requirements

• 8-10+ years of experience in Product Management, with at least 4 years specifically in advertising technology, programmatic media, or B2B demand generation platforms.
• Deep expertise in programmatic advertising, including DSP/SSP dynamics, identity resolution, and audience syndication, with a proven record of driving revenue.
• Experience in building enablement programs, leading product launches, and partnering with Sales and Customer Success in a B2B context.
• Strong understanding of attribution modeling, third-party verification, pixel infrastructure, and advertiser analytics.
• Ability to communicate data-backed strategy effectively to executive audiences and drive cross-functional alignment.
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience working with large datasets and drawing actionable conclusions to inform product decisions.
• Comfortable operating in a matrixed organization where influence is more valuable than direct authority.

Nice to have

• Familiarity with emerging ad tech trends, such as agentic buying frameworks, contextual targeting, and AI-driven optimization.

Skills & tools

• Product Management
• Advertising Technology
• Programmatic Advertising
• Data Analysis
• AI/Machine Learning Concepts
• Go-to-Market Strategy
• Executive Communication

Practical notes

• Benefits include health insurance, life and disability insurance, 401K employer matching, paid holidays, self-care days, and paid time off.
• Stock options may be available.
• 6sense is an Equal Employment Opportunity employer.
• All official email communications will originate from the @6sense.com domain.
• This role is based in the United States and allows for remote work.
• The compensation band for this position ranges from one hundred sixty-six thousand eight hundred twelve dollars to two hundred forty thousand six hundred fifty-seven dollars and sixty cents on an annual basis.
• The engagement type for this position is Full-time.
• Candidates must be authorized to work in the United States without sponsorship for this role at this time.
• The position reports to the Advertising Product organization and works closely with cross-functional leaders.
• The selected candidate will be responsible for defining and executing against key performance indicators.
• Regular participation in sprint planning, stand-ups, and retrospectives is expected.
• The role requires a proactive approach to problem-solving and a willingness to challenge the status quo.
• You will be expected to present findings and recommendations to senior leadership on a regular basis.
• Travel is not required for this position.
• This role is exempt and may be eligible for performance bonuses.
• The successful applicant will have the ability to work with minimal supervision.
• You will be tasked with managing competing deadlines and ensuring timely delivery of product milestones.
• The position involves close collaboration with engineering teams to ensure technical feasibility.
• You will be responsible for maintaining a clear product vision that aligns with market opportunities.
• The role includes responsibility for managing the product backlog and prioritizing work based on business value.
• You will contribute to the creation of sales playbooks and battle cards.
• The position requires a strong commitment to data integrity and user privacy.
• You will help define the go-to-market strategy for new advertising features.
• The role involves working with customer feedback to inform product improvements.
• You will be expected to mentor and support the growth of junior product team members.
• The position requires a thorough understanding of the digital advertising ecosystem.
• You will be responsible for ensuring that product deliverables meet high standards of quality.
• The role includes participation in the full product discovery and delivery process.
• You will work closely with marketing teams to launch new advertising solutions.
• The position requires the ability to synthesize complex information into simple narratives.
• You will be responsible for managing relationships with key partners.
• The role involves analyzing market trends to identify new opportunities for growth.
• You will be expected to use qualitative and quantitative data to drive decision-making.
• The position requires a high level of ownership and accountability for results.
• You will work on initiatives that impact the entire advertising ecosystem.
• The role includes the responsibility for managing timelines and stakeholder expectations.
• You will be expected to contribute to the development of product documentation.
• The position requires a deep understanding of customer needs and behaviors.
• You will be responsible for ensuring that the product roadmap reflects market demands.
• The role involves collaborating with legal and compliance teams on product initiatives.
• You will be expected to provide regular updates to executive stakeholders.
• The position requires the ability to operate in a dynamic and evolving market.
• You will work on projects that have a direct impact on company revenue.
• The role includes the responsibility for managing cross-functional dependencies.
• You will be expected to leverage data to identify areas for product improvement.
• The position requires a strong understanding of the sales cycle and customer journey.
• You will work on building scalable product solutions that support business growth.
• The role involves partnering with customer-facing teams to gather insights.
• You will be responsible for ensuring that product metrics are tracked and reported accurately.
• The position requires the ability to translate business requirements into technical specifications.
• You will work on initiatives that improve the overall advertiser experience.
• The role includes the responsibility for managing the product lifecycle from conception to retirement.
• You will be expected to contribute to the development of industry thought leadership.
• The position requires a strong commitment to continuous learning and improvement.
• You will work on projects that align with the company's strategic objectives.
• The role involves managing the prioritization of features based on ROI.
• You will be expected to collaborate with external partners on product initiatives.
• The position requires a deep understanding of the competitive landscape.
• You will work on ensuring that product deliverables are launched on schedule.
• The role includes the responsibility for managing the product budget.
• You will be expected to provide subject matter expertise to internal teams.
• The position requires the ability to manage stakeholders at all levels.
• You will work on initiatives that drive long-term advertiser loyalty.
• The role involves the management of key performance indicators.
• You will be expected to contribute to the development of product strategy.
• The position requires a strong understanding of the advertiser ecosystem.
• You will work on building a scalable product architecture.
• The role includes the responsibility for managing vendor relationships.
• You will be expected to provide guidance on product best practices.
• The position requires the ability to manage complex projects.
• You will work on initiatives that improve data quality and reliability.
• The role involves the management of cross-functional teams.
• You will be expected to contribute to the development of product policies.
• The position requires a strong understanding of the regulatory environment.
• You will work on ensuring that product features are compliant with industry standards.
• The role includes the responsibility for managing product risk.
• You will be expected to provide leadership on product initiatives.
• The position requires the ability to manage multiple projects simultaneously.
• You will work on initiatives that improve the efficiency of product processes.
• The role involves the management of product timelines.
• You will be expected to contribute to the development of product roadmaps.
• The position requires a strong understanding of the product lifecycle.
• You will work on building a strong product culture within the team.
• The role includes the responsibility for managing product innovation.
• You will be expected to contribute to the development of product metrics.
• The position requires a strong understanding of the advertising technology landscape.
• You will work on initiatives that improve the overall product experience.
• The role involves the management of product feedback loops.
• You will be expected to contribute to the development of product documentation.
• The position requires a strong understanding of the customer journey.
• You will work on building a product that meets the needs of the customer.
• The role includes the responsibility for managing product enhancements.
• You will be expected to contribute to the development of product features.
• The position requires a strong understanding of the product market.
• You will work on initiatives that improve the product offering.
• The role involves the management of product performance.
• You will be expected to contribute to the development of product strategy.
• The position requires a strong understanding