Partner Marketing Manager

About the role

We are seeking a dynamic marketing expert to join our team as a Partner Marketing Manager. In this pivotal role, you will be responsible for driving significant pipeline growth through the development and execution of strategic partnerships. Your focus will be on creating and implementing co-marketing initiatives that elevate the visibility and effectiveness of the 6sense platform in collaboration with our key partners. This position is ideal for an individual who is passionate about shaping a critical aspect of our growth strategy and is eager to make a tangible impact.

Key facts

What you'll do

• Develop and oversee comprehensive co-marketing strategies with strategic partners, managing all aspects from initial discussions and content development to campaign execution, field deployment, and performance evaluation.
• Take ownership of generating pipeline through partner marketing initiatives, providing consistent and transparent reporting on the contributions of these activities.
• Spearhead partner representation at major industry events, including the Breakthrough conference, co-hosted webinars, and collaborative field initiatives, ensuring seamless coordination of logistics and messaging aimed at pipeline generation.
• Serve as the primary marketing contact for partner marketing and alliances teams at key accounts, fostering relationships that encourage active collaboration from partners.
• Define key performance indicators for partner marketing efforts, establish the necessary reporting framework, and communicate insights to marketing leadership and business development teams.
• Monitor and report on the volume and speed of pipeline generated through co-marketing initiatives and partner activations, ensuring clear attribution of results.
• Evaluate the level of partner engagement, including aspects such as co-investment, co-branded content, joint events, and leads sourced from partners.
• Analyze the effectiveness of partner enablement materials based on feedback and co-sell conversation rates to ensure continuous improvement.
• Ensure that co-marketing programs are delivered on time and meet the established briefs, aiming to enhance partner relationships throughout the process.

Requirements

• A minimum of 5 years of experience in B2B marketing, with at least 2 years focused on field marketing, partner marketing, alliance marketing, or ecosystem marketing, where you have been accountable for outcomes and field programs.
• Proven experience in working with external partner stakeholders, including presenting to partner leadership, negotiating agreements, and managing relationships through various challenges.
• A solid understanding of how to assess the impact of partner marketing, including navigating the complexities of attribution.
• Familiarity with the B2B SaaS technology landscape, particularly regarding ISV partnerships, technology integrations, and co-selling strategies.
• Ability to influence others without direct authority, fostering alignment through credibility and strong relationships with partner counterparts, internal sales, and product marketing teams.
• A revenue-driven mindset that connects all marketing programs to pipeline and revenue generation, prioritizing measurable outcomes over mere activity levels.
• Confidence in representing 6sense in external partner discussions.
• Strong execution skills to effectively manage complex co-marketing initiatives and ensure the successful completion of joint programs.
• Proficiency in coordinating efforts across product marketing, demand generation, content creation, field marketing, and business development to realize partner programs.

Nice to have

• Experience with the 6sense platform or similar revenue-generating marketing technologies would be advantageous.

Skills & tools

• B2B Marketing
• Partner Marketing
• Field Marketing
• Alliance Marketing
• Ecosystem Marketing
• Co-marketing Program Management
• Pipeline Generation
• Performance Measurement
• Attribution Modeling
• B2B SaaS Ecosystem
• Cross-functional Collaboration

Practical notes

• The base salary range for this position is between $83,317.50 and $122,199.00. Actual compensation may vary based on factors such as work location and individual experience.
• This position is eligible for a bonus program or commission plan, and may also include stock options, providing additional incentives for performance.

If you are a motivated marketing professional with a passion for partnership-driven growth and a desire to contribute to a leading technology company, we encourage you to apply for the Partner Marketing Manager position at 6sense. Join us in our mission to empower businesses with the insights they need to thrive in a competitive landscape.