Associate Operations Specialist

About the role

6sense is seeking an Associate Operations Specialist to join the Campaign Operations team in Pune, India. In this role, you will own the end-to-end execution and health of digital advertising and social campaigns. You will be responsible for ensuring that campaigns are set up correctly, performing as expected, and delivering measurable results for our customers. A key part of this position involves deep collaboration with cross-functional teams including Product, Engineering, Sales, and Customer Success. You will act as the central point for campaign troubleshooting and optimization across our technology stack. The ideal candidate thrives on taking full ownership of complex campaign operations challenges. You will leverage data and analytical rigor to drive continuous improvement in campaign performance. This position is critical to multiplying growth, retention, and efficiency for our clients.

Key facts

What you'll do

• Manage the full lifecycle of digital advertising, programmatic, and social Omni-Channel campaigns from setup to completion.
• Validate campaign configurations including targeting, budgets, pacing, schedules, creatives, and tracking parameters to ensure accuracy.
• Monitor active campaigns for delivery, pacing, performance, and operational anomalies, taking immediate corrective action when necessary.
• Identify campaigns that have not delivered impressions or where email workflows have not executed within defined success thresholds.
• Analyze campaign performance data to uncover trends, anomalies, and opportunities for optimization across DSPs and marketing platforms.
• Troubleshoot complex issues related to campaign delivery, creative rendering, tracking pixels, and platform configuration.
• Utilize advanced proficiency in Excel and Google Sheets to perform data cleansing, analysis, and create detailed performance reports.
• Leverage knowledge of HTML5, email structure, ad creative specifications, and UTM parameters to diagnose and resolve technical issues.
• Collaborate closely with Sales and Customer Success teams to provide insights, reports, and support for go-to-market initiatives.
• Partner with Product and Engineering teams to provide feedback and requirements based on campaign operations challenges.
• Maintain strict attention to detail to ensure alignment with advertising best practices and client objectives.
• Support the implementation and optimization of ABM and intent-based marketing strategies where applicable.
• Act as an owner for marketing automation platforms and advertising technology tools to maximize their efficiency.
• Contribute to the development of standard operating procedures for campaign management and reporting.
• Proactively identify risks and escalations, communicating status and resolutions to stakeholders in a timely manner.
• Drive initiatives that improve the accuracy and reliability of campaign tracking and reporting.

Requirements

• 2+ years of professional experience in Programmatic/Digital Advertising, AdTech, Campaign Operations, Marketing Operations, or Email Marketing.
• Hands-on experience with Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and related advertising technologies.
• Demonstrated understanding of campaign setup, audience segmentation, targeting, budgets, pacing, bidding, and scheduling.
• Proven ability to monitor and optimize campaigns experiencing under-delivery, pacing issues, or targeting discrepancies.
• Solid grasp of digital advertising metrics including impressions, clicks, CTR, CPM, CPC, conversions, CPA, reach, frequency, and ROI.
• Experience managing and optimizing email and demand-generation campaigns from concept to execution.
• Proficiency with CRM and Marketing Automation Platforms such as Salesforce, HubSpot, Marketo, Eloqua, or Mailchimp.
• Expert-level proficiency in Excel and Google Sheets, including the use of Pivot Tables, XLOOKUP, and VLOOKUP functions.
• Basic understanding of HTML5, email coding, ad creative specifications, tracking pixels, and landing page troubleshooting.
• Strong analytical, problem-solving, and critical-thinking skills to interpret data and drive actionable insights.
• Ability to work independently with a high degree of ownership and accountability for outcomes.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented with strong organizational and time-management skills to manage multiple priorities in a fast-paced environment.
• Familiarity with ABM and intent-based marketing concepts is a preferred qualification.

Nice to have

The provided source text does not specify any additional preferred qualifications beyond the listed requirements and skills.

Practical notes

The source text indicates that the role is based in Pune, Maharashtra, India. The engagement type and specific working hours were not detailed in the provided source material. Compensation details were not included in the source. Travel, visa requirements, and application deadlines are not mentioned in the source document.