Sr. Principal Technical Product Marketing Manager

About the role

This role owns the positioning and go-to-market for the Foundation pillar of the GTM Intelligence Platform.

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Arm the field with consistent narratives that align with the Intelligence and Activation pillars.

Own the composable and MCP-agent narrative, positioning 6sense as the infrastructure layer that agentic GTM stacks compose with, and lead GTM efforts for the MCP framework and technical buyers.

Requirements

Bring 8+ years of product marketing experience, with substantial technical PMM background for platform, data, infrastructure, API, or developer products.

Translate technical concepts such as APIs, data pipelines, identity resolution, integrations, security, and AI/agent architectures into clear positioning without losing engineers or buyers.

Own messaging for technical products and enable technical sales motions, including Sales Engineering, RFPs, security reviews, and POCs.

Demonstrate hands-on capability by calling APIs, standing up and configuring the MCP server, connecting it to agents, and building demos to inform sharper messaging.

Produce technically rigorous and clear content, from one-line value propositions to architecture whitepapers.

Operate effectively with B2B SaaS buyers in martech, RevTech, or data platforms, selling to technical and economic stakeholders.

Function as a senior individual contributor who sets strategy and leads cross-functionally without authority.

Nice to have

Hands-on familiarity with data enrichment and identity, MCP and agentic AI architectures, and composable or API-first platforms.

Experience marketing to developers or technical evaluators, including documentation-adjacent and developer-community work.

Background in GTM intelligence, ABM, sales intelligence, CDP, iPaaS, or identity platforms.

Practical notes

This is a US-based remote role.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Technical product marketing in this role relies on deep platform and infrastructure knowledge to communicate credible, differentiated narratives.

The role frequently works with architecture diagrams, data flows, and security controls to support evaluations.

Messaging must balance technical depth with clarity for diverse audiences, including engineers, executives, and partners.

Success depends on credibility built through hands-on experience with APIs, identity resolution, and composable infrastructures.

Cross-functional collaboration with product, engineering, and customer success is essential to surface real-world outcomes and use cases.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.