Marketing Generalist

About the role

The Marketing Generalist at Zippy owns the end-to-end planning, creation, and execution of marketing initiatives that define how customers, partners, and employees experience the brand. This role is responsible for bringing the Zippy marketing strategy to life through cohesive and compelling messaging across all touchpoints. You will partner closely with cross-functional teams to support product launches, lifecycle marketing programs, and sales enablement efforts. The position requires a hands-on builder who is comfortable owning projects from initial concept through final delivery. You will craft content for digital and print channels while ensuring alignment with brand standards and regulatory requirements. This role demands curiosity, adaptability, and a commitment to improving customer outcomes through data-informed marketing decisions. You will play a key role in shaping the brand narrative in a growing fintech environment focused on manufactured home financing.

Key facts

What you'll do

Execute marketing campaigns that support product launches, partner initiatives, and company growth across digital and offline channels.

Develop clear, compelling content for email, web, social media, sales collateral, and customer communications that align with the Zippy brand voice.

Support lifecycle marketing programs by creating educational content designed to improve engagement and guide customers through the lending journey.

Create marketing materials, both print and digital, that equip our partners and sales team to effectively communicate Zippy's products and services.

Leverage AI and emerging marketing tools to accelerate content creation, streamline workflows, and increase the impact of marketing initiatives without sacrificing quality.

Help manage and grow Zippy's social media presence through thoughtful content planning, execution, and performance review.

Partner with Product, Sales, Operations, Compliance, and Engineering to translate requirements into clear marketing deliverables.

Maintain consistent brand messaging and ensure all communications meet legal, regulatory, and internal compliance standards.

Identify opportunities to optimize content and campaigns based on performance insights and evolving business needs.

Contribute to strategic marketing projects that strengthen the Zippy brand and support long-term company objectives.

Requirements

You have 4+ years of experience in marketing, product marketing, content marketing, or marketing communications in a relevant industry.

You demonstrate excellent writing and editing skills with the ability to simplify complex ideas for diverse audiences.

You have experience creating content across multiple channels, including email, web, social media, and sales collateral, with fintech, lending, mortgage, or financial services experience strongly preferred.

You possess strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

You are comfortable working in a fast-paced environment where priorities evolve quickly and deadlines must be met.

You have experience collaborating across cross-functional teams and communicating effectively with stakeholders at all levels.

You show strong attention to detail and a passion for creating high-quality customer experiences in every interaction.

You have curiosity about new marketing technologies, including AI tools that improve efficiency, and experience with design tools such as Figma is a strong preference.

You have experience managing websites and content management systems (CMS) platforms to support marketing initiatives.

You are legally authorized to work in the United States and meet all employment eligibility requirements.

Nice to have

Preferred experience in fintech, lending, mortgage, or financial services environments.

Familiarity with design tools like Figma and website or CMS platform management.

Practical notes

This role is based in the Dallas office and requires in-person work.

Only candidates residing in the following states are currently being considered: Arizona, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Michigan, Missouri, Montana, Nebraska, Nevada, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, and Washington.

Employment eligibility verification through E-Verify will be required.

About Zippymh

Zippymh is hiring for Marketing Generalist. The listing location is Dallas (Office).

This Marketing Generalist opening is posted for Dallas (Office).