Marketing Manager

About the role

You will own the end to end marketing execution for Zippy, shaping how the brand appears and feels across every touchpoint a customer or partner encounters. You will translate the mission of simple, fast, fully online manufactured home financing into real world campaigns, content, and experiences that drive awareness, engagement, and trust. You will act as the central creative force behind product launches, lifecycle marketing programs, and partner communications, ensuring every message reinforces our commitment to affordability and modern homeownership. You will craft clear, compelling narratives for social media, email, website content, and sales collateral while maintaining strict alignment with brand standards and compliance requirements. You will partner deeply with cross functional teams including Product, Sales, Operations, and Compliance to turn ideas into coordinated, high quality customer journeys. You will leverage emerging tools, including AI, to produce more impactful marketing materials without compromising quality or clarity. You will take ownership of the entire build process, from initial concept through execution and optimization, wearing multiple hats to keep the marketing function moving quickly. If you are excited about building a brand from the ground up and creating experiences that help people finance happiness through home, this role is for you.

Key facts

What you'll do

Execute integrated marketing campaigns that support product launches, partner initiatives, and company growth across digital and print channels.

Develop clear, compelling content for email sequences, web pages, social media posts, sales collateral, and customer communications that simplify complex lending concepts.

Support lifecycle marketing programs by creating educational content that nurtures leads, improves engagement, and guides borrowers through the lending journey.

Create marketing materials, both print and digital, that enable partners and the sales team to effectively communicate Zippy's products and services.

Leverage AI and emerging marketing tools to accelerate content creation, streamline workflows, and increase the impact of marketing initiatives without sacrificing quality.

Help plan, execute, and optimize Zippy's social media presence to build community awareness and reinforce the brand story.

Partner with Product, Sales, Operations, Compliance, and Engineering to translate requirements into customer focused marketing solutions.

Own the creation of sales enablement assets that equip the sales team with clear messaging, proof points, and tools to close deals efficiently.

Maintain consistent brand voice and visual identity across all touchpoints, ensuring alignment with Zippy's mission of finance happiness and affordable housing.

Use data and feedback loops to iterate on campaigns, improve customer experiences, and demonstrate the impact of marketing efforts on key business outcomes.

Requirements

• 4+ years of experience in marketing, product marketing, content marketing, or marketing communications.
• Excellent writing and editing skills with the ability to simplify complex ideas for diverse audiences.
• Experience creating content across multiple channels, including email, web, social media, and sales collateral, with experience in fintech, lending, mortgage, or financial services strongly preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Comfortable working in a fast-paced environment where priorities evolve quickly and agility is required.
• Experience collaborating across cross functional teams, including close work with Product, Sales, Operations, and Compliance.
• Strong attention to detail and a passion for creating high quality customer experiences through thoughtful design and copy.
• Curiosity about new marketing technologies, including AI tools that improve efficiency, with strong preference for experience using Figma or other design tools, and managing websites and CMS platforms.
• Ability to understand and adhere to regulatory and compliance guidelines in financial services marketing.
• Willingness to participate in virtual and in person interviews, with readiness to meet in person during the process.

Practical notes

While many of our interviews are conducted virtually, all applicants should be prepared to potentially meet in person as part of the process.

As a participating employer, we will use E Verify to confirm employment eligibility.

Please note that we are currently only hiring candidates who reside in the following states: Arizona, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Michigan, Missouri, Montana, Nebraska, Nevada, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah