Senior Manager, Insights and Analytics

About the role

Zeta Global is looking for a highly skilled Senior Manager with a strong background in Data Science and Analytics to join its ZX Activation division. This individual will be responsible for developing and implementing a comprehensive marketing and analytics strategy that drives client success, particularly in customer acquisition efforts. The role requires a strategic mindset, deep analytical expertise, and the ability to translate complex data into actionable insights that improve marketing performance. The successful candidate will work closely with cross-functional teams to establish measurement frameworks, optimize campaigns, and foster a data-driven culture across the organization. This position offers an exciting opportunity to influence client outcomes through innovative analytics practices and strategic thinking.

Key facts

What you'll do

• Develop and execute a strategic analytics vision that aligns with client engagement goals and overall marketing performance objectives.
• Lead efforts to foster a culture of data-driven decision-making across various teams, including Sales, Client Success, and Marketing.
• Design and implement measurement frameworks tailored to specific client needs, ensuring these frameworks support broader business objectives.
• Convert complex data sets into clear, actionable insights by identifying key performance indicators and addressing any discrepancies or anomalies in the data.
• Maintain and improve testing frameworks that are statistically sound, scalable, and capable of providing reliable insights for campaign optimization.
• Deliver predictive analytics and insights that support business strategies, enhance client retention, and identify new opportunities for growth.
• Utilize advanced analytics techniques to evaluate marketing effectiveness, including evaluating campaign performance and identifying areas for improvement.
• Collaborate with teams to implement A/B testing and multivariate testing protocols to optimize marketing campaigns and improve ROI.
• Communicate complex analytical findings effectively to both technical and non-technical stakeholders, including senior management and clients.
• Stay current with industry trends, emerging analytics tools, and best practices, integrating innovative methods into the team's workflows.
• Support the development of scalable data models and dashboards that provide ongoing insights into campaign performance and client engagement metrics.
• Work closely with data engineers and IT teams to ensure data quality, integrity, and security, especially considering the company's ITAR restrictions.
• Participate in client meetings to present insights, explain analytics methodologies, and recommend strategic actions based on data analysis.
• Contribute to the continuous improvement of analytics processes, tools, and reporting standards within the organization.

Requirements

• A Master's degree in Analytics, Management Science, MIS, or a related quantitative field.
• Over 8 years of experience in analytics, marketing measurement, and campaign optimization, with a strong emphasis on email marketing.
• Proven proficiency with advanced analytics tools and Business Intelligence platforms.
• Demonstrated success in designing and scaling experiments within digital marketing environments, including A/B testing and multivariate testing.
• Strong analytical and problem-solving skills, with the ability to interpret large datasets and translate findings into strategic recommendations.
• Excellent communication and presentation skills, capable of influencing senior stakeholders and clients with complex insights.
• Experience working in a fast-paced, client-facing environment, managing multiple projects simultaneously.
• Knowledge of data management best practices, including data quality, security, and compliance considerations.
• Ability to work independently and collaboratively within a team, demonstrating leadership and initiative.
• Familiarity with the challenges of working within ITAR restrictions and maintaining data confidentiality and security.

Nice to have

• Experience with machine learning models and advanced statistical analysis techniques.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of cloud-based data storage and processing solutions.
• Experience working with large-scale datasets and distributed data processing frameworks.
• Prior exposure to digital marketing channels beyond email, such as social media, display advertising, or programmatic advertising.

Skills & tools

• Proficiency in R, Python, and SQL for advanced analytics and data manipulation.
• Expertise with Business Intelligence tools such as Tableau and Power BI for reporting and visualization.
• Experience with A/B testing frameworks and methodologies for campaign optimization.
• Familiarity with data warehousing solutions and data pipeline management.
• Strong understanding of statistical analysis, predictive modeling, and data mining techniques.

Practical notes

• The salary range for this position is $125,000 - $145,000, depending on experience and location.
• Zeta Global offers a comprehensive benefits package, including unlimited PTO, medical, dental, and vision coverage, employee equity, and various employee discounts.
• This role is based on-site in the United States and requires working at the company's physical office location.
• The position involves working within the constraints of ITAR regulations, requiring careful handling of sensitive data and compliance with export controls.
• Zeta Global values diversity and is committed to creating an inclusive workplace environment. We welcome applicants from all backgrounds and do not discriminate based on sex, race, color, religion, age, disability, veteran status, or national origin.
• We encourage all candidates to bring their authentic selves to work and contribute to our inclusive culture.
• For more information on our diversity and inclusion initiatives, please visit our website.
• To stay updated on company news and press releases, visit our official channels.

About the company

 Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.