Senior Product Manager, Healthcare

About the role

Zeta Global is seeking a highly experienced Senior Product Manager to lead the development and enhancement of innovative healthcare products. This role involves working closely with a dedicated team to improve healthcare marketing and intelligence solutions, leveraging Zeta's advanced AI-driven platform, Athena. The successful candidate will be responsible for executing product strategies, managing cross-functional collaborations, and ensuring that the healthcare product offerings meet the needs of clients and internal stakeholders. The position requires a strategic thinker with a strong background in healthcare data ecosystems, platform development, and product management, who can translate complex data and technological capabilities into market-ready solutions. This role is vital in driving the growth of Zeta's healthcare vertical and maintaining its competitive edge in the industry.

Key facts

What you'll do

• Lead the planning, development, and delivery of key initiatives within Zeta's healthcare product suite, ensuring alignment with overall business goals and client needs.
• Develop a comprehensive product roadmap focused on leveraging claims data to enhance the healthcare ecosystem, enabling better targeting, insights, and engagement strategies.
• Collaborate closely with engineering and platform teams to ensure platform capabilities support AI workflows powered by Athena, optimizing data processing and analytics features.
• Work with cross-functional teams, including product marketing, sales, and client success, to translate product features and capabilities into compelling market offerings.
• Drive the adoption of healthcare products internally within Zeta and externally with clients by providing strategic guidance, demonstrations, and support during pilots and deployments.
• Identify key messaging opportunities within the healthcare sector to position Zeta's offerings effectively and differentiate from competitors.
• Support the creation of sales enablement materials, case studies, and product documentation to facilitate client engagement and market penetration.
• Maintain a deep understanding of healthcare data ecosystems, including partnerships with healthcare data providers, pharmaceutical companies, and adtech ecosystems, to inform product development and strategic planning.
• Monitor industry trends, regulatory changes, and technological advancements to ensure Zeta's healthcare products remain innovative and compliant.
• Collaborate with data privacy and compliance teams to ensure all platform features adhere to HIPAA and other relevant regulations.
• Assist in defining KPIs and success metrics for healthcare products and track performance to inform continuous improvement efforts.
• Represent Zeta Global at industry events, conferences, and client meetings to showcase product capabilities and gather feedback for future enhancements.

Requirements

• Minimum of 5 years of experience in Product Management, Platform Strategy, or Product-Led Go-To-Market strategies, specifically within the healthcare sector.
• Proven track record of developing or scaling messaging and engagement strategies for healthcare platforms or related products.
• Experience working with healthcare data partnerships, including familiarity with Healthcare Adtech ecosystems or pharmaceutical companies.
• Strong understanding of healthcare data ecosystems, including claims data, patient data, and associated privacy regulations like HIPAA.
• Demonstrated ability to translate complex data and technical features into clear value propositions for clients and internal teams.
• Excellent communication and collaboration skills, capable of working effectively across diverse teams such as engineering, marketing, sales, and compliance.
• Technical proficiency with APIs, platform integrations, and data workflows.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strategic thinking with a focus on customer needs, industry trends, and competitive positioning.
• Experience in a fast-paced environment with a focus on innovation and product growth.

Nice to have

• Familiarity with AI technologies and platforms, especially related to healthcare applications.
• Experience working with healthcare models, such as value-based care, population health, or patient engagement platforms.
• Background in healthcare data partnerships, including working with healthcare providers, pharmaceutical companies, or adtech ecosystems.
• Knowledge of regulatory environments beyond HIPAA, such as FDA regulations or other compliance standards relevant to healthcare data.
• Prior experience in a startup or high-growth environment, demonstrating agility and adaptability.
• Certification in product management or healthcare data analytics.

Skills & tools

• Expertise in platform product development and managing product lifecycle.
• Deep knowledge of claims data ecosystems, healthcare data privacy, and compliance standards.
• Strong analytical skills to interpret data and inform product decisions.
• Excellent written and verbal communication skills for cross-team collaboration and stakeholder engagement.
• Technical skills related to APIs, data integrations, and platform architecture.
• Ability to develop strategic roadmaps and translate them into actionable plans.
• Familiarity with AI and machine learning concepts, especially as they relate to healthcare data.
• Proficiency with project management tools and product management software.

Practical notes

• Salary range for this position is $160,000 - $180,000, depending on experience and location.
• Benefits include unlimited PTO, comprehensive medical, dental, and vision coverage, employee equity, discounts, virtual wellness classes, and pet insurance.
• This is an on-site role based in various U.S. locations; the position is not remote.
• The role requires working at the specified office locations in California, Illinois, Colorado, Georgia, Pennsylvania, or other U.S. sites.
• Zeta Global is committed to fostering an inclusive and diverse workplace, welcoming applicants from all backgrounds regardless of sex, race, color, religion, age, disability, veteran status, national or ethnic origin, sexual orientation, gender identity, or expression.
• The company encourages a culture of trust and belonging, supporting employees in bringing their authentic selves to work.
• For more information on diversity and inclusion initiatives, visit Zeta Global's website.

About the company

 Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.