Lead Sr. Business System Analyst

About the role

Zeta Global is seeking a Lead Senior Business Systems Analyst who will spearhead the development of solutions for new client projects and enhancements to current implementations. This position demands a high level of ownership over complex client initiatives from initial discovery through final deployment. The successful candidate will translate ambiguous business problems into clear, actionable technical strategies that drive measurable client outcomes. You will own the intricate relationship between client stakeholders and internal technical teams, ensuring alignment on objectives and deliverables. This role requires a consultative mindset to uncover unspoken needs and transform them into robust system configurations. You will be responsible for validating that solutions meet the intended business goals and quality standards before release. The position involves mentoring junior analysts and establishing best practices for requirements management and documentation. Ultimately, you will ensure that the delivered solutions not only solve immediate problems but also provide long-term strategic value to the client.

Key facts

What you'll do

• Lead the scoping of projects by gathering and defining detailed requirements through stakeholder interviews and workshops.
• Analyze client workflows and business objectives to identify opportunities for optimization and automation.
• Identify and document use cases and existing technical infrastructures to establish a clear baseline for solution design.
• Conduct comprehensive gap analyses to compare current applications with detailed customer requirements and business needs.
• Collaborate with solution architects and developers to formulate strategic solution recommendations and technical approaches.
• Draft and maintain extensive project documentation, including functional specifications, requirement changes, and traceability matrices.
• Act as a subject matter expert during project execution, providing clear guidance and support to development and QA teams.
• Identify potential project risks early and support quality assurance processes to mitigate issues before deployment.
• Manage multiple priorities and deadlines effectively while providing strategic guidance to client success and delivery teams.
• Serve as the primary liaison between technical teams and business stakeholders to ensure mutual understanding and agreement.
• Evaluate new tools and technologies that can enhance the client's marketing technology stack and operational efficiency.
• Facilitate user acceptance testing sessions and gather feedback to refine solutions prior to final rollout.
• Translate complex technical concepts and constraints into language that non-technical stakeholders can readily understand.
• Ensure all project deliverables adhere to Zeta Global's standards for quality, documentation, and client satisfaction.

Requirements

• Minimum of 5 years of experience in software implementation, covering the full lifecycle from requirements gathering to user acceptance testing.
• At least 4 years of hands-on experience with Snowflake, including data modeling and query optimization.
• Bachelor's degree or higher in a technology-related field or equivalent practical experience in software implementation.
• Proven ability to create, manage, and maintain project documentation such as business requirements documents and technical specifications.
• Strong consultative skills enabling the analysis of client needs and the recommendation of appropriate solutions.
• Excellent verbal and written communication skills for interacting with diverse audiences at all organizational levels.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint, for professional documentation and presentation.
• Demonstrated experience with web services and RESTful APIs to understand integration points and data flows.
• Ability to represent end-user needs and translate them into functional requirements for the development team.
• Capability to work independently and as part of a collaborative team in a fast-paced, client-facing environment.
• Strong analytical and problem-solving skills to assess complex business problems and devise effective solutions.
• Attention to detail to ensure accuracy in documentation, requirements tracing, and solution validation.
• Willingness to adapt to changing project scopes and stakeholder priorities while maintaining professionalism.

Nice to have

• Experience in CRM, CDP, email, and database marketing concepts to better understand client marketing ecosystems.

Practical notes

• This is a full-time position based in California, United States.
• The compensation range for this role is between $150,000 and $160,000, determined by experience and specific location within the state.
• Zeta Global provides a comprehensive benefits package including unlimited paid time off, medical, dental, and vision insurance.
• Additional employee benefits include equity participation, wellness class discounts, and other company-provided perks.
• Candidates must be eligible to work in the United States without sponsorship for this role.
• Zeta Global is an equal opportunity employer and is dedicated to fostering a diverse and inclusive workplace environment.
• The company encourages applications from veterans, women, minorities, and individuals with disabilities.
• All selected candidates will be required to complete any necessary background checks as required by law and company policy.
• This role may require occasional travel to client sites or regional meetings as dictated by project needs.