Director of Product Management, Measurement

About the role

Zeta Global is seeking a highly skilled Director of Product Management to spearhead the strategy and implementation of our programmatic advertising platform. This key position is essential for merging audience insights, inventory management, and measurement capabilities to strengthen our comprehensive ad tech ecosystem. You will work closely with various teams, including engineering and data science, to define the future trajectory of our platform and establish Zeta as a significant contender in the advertising technology sector.

Key facts

What you'll do

• Formulate and oversee the product vision and roadmap for our programmatic platform, ensuring all features, including audience activation and measurement, are in sync.
• Define Zeta's measurement philosophy, connecting media expenditures to business results through a thorough data and analytics framework.
• Develop strategies for implementing omnichannel measurement that spans both digital and traditional media, allowing advertisers to effectively plan and evaluate their campaigns.
• Partner with AI teams to incorporate intelligent features into campaign workflows, enabling real-time adjustments based on performance metrics.
• Drive cross-functional projects to convert product capabilities into engaging narratives for clients and stakeholders.
• Mentor and support a team of product managers, cultivating a culture that prioritizes customer needs and measurable results.
• Analyze market trends and competitive landscape to inform product development and positioning strategies.
• Collaborate with marketing and sales teams to ensure alignment on product messaging and value propositions.
• Facilitate user research and feedback sessions to continuously refine product features and enhance user experience.
• Monitor product performance metrics and KPIs, making data-driven decisions to optimize product offerings.
• Engage with clients to understand their needs and challenges, ensuring our solutions effectively address their requirements.

Requirements

• A minimum of 10 years of experience in product management, with at least 5 years focused on programmatic advertising or related technologies.
• In-depth knowledge of the programmatic ecosystem, including the operations of Demand-Side Platforms (DSP) and Supply-Side Platforms (SSP), identity resolution, and audience segmentation.
• Demonstrated success in delivering complex, data-centric products at scale.
• Experience working alongside AI and machine learning teams to enhance product capabilities.
• Strong commercial acumen, with the ability to connect product strategies to revenue outcomes and effectively communicate priorities to clients and senior executives.
• Exceptional leadership and communication skills, with the capacity to unify diverse teams towards shared objectives.
• Proven experience in leading and nurturing high-performing product management teams.
• Ability to navigate ambiguity and make strategic decisions in a fast-paced environment.

Nice to have

• Familiarity with both buy-side and sell-side advertising platforms.
• Understanding of customer data platform (CDP) architectures and strategies for leveraging first-party data.
• Experience with deal management or curated marketplace models.
• Previous experience at an independent ad tech company competing with larger industry players.
• Knowledge of privacy regulations and their implications for advertising technology.

Skills & tools

• Expertise in product management methodologies and tools, including Agile and Scrum.
• Proficient in analytics and reporting tools for measuring performance and deriving insights.
• Familiarity with integrating AI and machine learning into product workflows.
• Strong analytical capabilities to interpret complex datasets and generate actionable insights.
• Excellent presentation skills to convey complex ideas clearly and persuasively.

Practical notes

• Zeta Global provides a competitive salary along with a comprehensive benefits package, which includes unlimited paid time off and extensive health coverage.
• Candidates must possess authorization to work in the United States; please note that visa sponsorship is not available for this role.
• Applications will be reviewed on a rolling basis, so early submissions are encouraged.

This position is vital in navigating the dynamic landscape of programmatic advertising, where technological advancements and data privacy considerations are reshaping the industry. Join us in driving Zeta's product strategy and making a substantial impact within the ad tech domain.

About the company

 Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.