Sr. Copywriter

About the role

Marketing Copywriter, Mid to Senior Level

Zeta Global is a technology company listed on the New York Stock Exchange under the ticker ZETA. The organization operates within the marketing technology sector, providing an AI-Powered Marketing Cloud. This platform utilizes advanced artificial intelligence and consumer data analysis to assist marketers. The stated goal is to simplify sophisticated marketing tasks by unifying identity, intelligence, and activation. This unification occurs within a single platform powered by a large proprietary database and artificial intelligence capabilities. The intended outcome is to enable enterprise clients to personalize customer experiences across various channels. The company serves clients across multiple industries, aiming to improve the efficiency and results of marketing programs. Zeta Global was founded in 2007 by David A. Steinberg and John Sculley. The corporate headquarters are located in New York City, and the company maintains a global network of offices. Further information regarding the company can be found at zetaglobal.com.

The organization is currently seeking a Mid-to-Senior Level Marketing Copywriter to join its Creative Marketing team. This team is small but expanding. The role involves creating compelling marketing copy. The successful candidate must be capable of thriving in a fast-paced environment driven by data. The position offers a path for professional growth into a seasoned Senior Copywriter role. The selected individual will help develop messaging intended to captivate target audiences. This messaging must drive action, converting interest into demo requests and sales. It will also serve to elevate brand awareness and strengthen industry credibility.

The primary responsibility of this position is owning the narrative for Zeta across B2B marketing initiatives. This involves shaping the brand perception held by audiences. The copywriter will transform complex concepts into clear and persuasive language. The role requires crafting messages that generate interest and encourage demo sign-ups. A key function is coordinating reviews with internal and external stakeholders. This ensures all messaging aligns with established brand standards and specific campaign goals. The position demands the ability to produce narratives quickly. Copy must maintain clarity even when produced under tight production schedules.

Key job functions include orchestrating intake sessions. These sessions are designed to capture detailed marketing objectives and audience insights. The copywriter will design content architectures. These architectures must connect identity and data effectively. This applies across multiple channels, including email, web, and display advertising. Another function is drafting conversion-focused copy. This copy targets events, webinars, and sales materials. The intended effect is to shorten sales cycles and move prospects through the funnel.

The role requires partnering with analytics teams. This collaboration is necessary to refine messaging based on performance data. The copywriter will test different tones and structural approaches. This testing occurs across various communication channels. The goal is to improve reader response and measure campaign contribution. A further duty involves championing clarity. This means simplifying intricate product ideas. The simplification targets executive leadership and technical specialists.

Candidates must possess three to five years of professional marketing copywriting experience. Backgrounds in agency or in-house environments are acceptable. A proven history of producing B2B messaging is required. This messaging must cover email, web content, and event materials. The candidate must reliably meet deadlines. This must occur while managing multiple projects simultaneously. The environment is data-informed, requiring comfort with analytics.

Communication skills are critical. The copywriter must communicate using clear business language. This applies to interactions with stakeholders at all organizational levels. Familiarity with martech or marketing automation platforms is considered a valuable asset. Relevant technical skills include copywriting, the Zeta Marketing Platform, Google Analytics, HubSpot, and Salesforce.

Practical information confirms the position is based in New York, New York, in the United States. The engagement type is full-time employment. Compensation for this role is $120,000 per year. Interested candidates should verify details on the official application page. Specifics regarding the application process and requirements are published there. All factual information from the source document is represented on this page. No additional interpretation or external content has been incorporated.