Performance Creative Manager

About the role

Manager, Performance Creative

Wpromote is seeking a Manager, Performance Creative to join the Performance Creative team. This role is suited for a professional who excels in fast-paced agency settings and is dedicated to developing high-caliber creative content. The ideal candidate will work collaboratively to build performance-driven creative across numerous digital channels. The position reports directly to an Associate Director. Key responsibilities include owning the development and execution of performance-based creative initiatives in partnership with Digital Designers, Motion Designers, and internal paid media teams.

The Manager, Performance Creative will play a central role in shaping creative strategy. This is achieved through data-informed testing, iterative processes, and the development of scalable concepts aimed at driving measurable growth across the entire marketing funnel. The role requires a shift beyond simple asset creation. A deep understanding of channel dynamics, testing frameworks, and client key performance indicators is essential to ensure creative output supports overarching business goals.

Wpromote is committed to fostering a superior work environment. The company believes that exceptional results are built on great people. Wpromote is recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek's Fastest Growing Digital Agency. The organization is actively expanding its teams and welcoming new experts to challenge the limits of marketing innovation.

The company offers a comprehensive benefits package designed to support its people at every career stage. This commitment is reflected in policies and benefits that prioritize a strong work-life balance. The benefits include a remote-first culture, unlimited paid time off, an extended holiday break during winter, flexible work schedules, and 100% paid parental leave. Additional perks include 401(k) matching, comprehensive medical, dental, vision, life, and pet insurance, sponsored life insurance, short-term disability insurance, voluntary insurance options, and annual Class Pass credits.

The anticipated annual salary for this role ranges from $75,000 to $85,000. This compensation is determined by evaluating factors unique to each candidate. These factors include skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state salary thresholds for exempt employees. The total compensation package includes the listed benefits.

It is important to note that this position may be performed remotely in most states within the United States, with certain exclusions. The company maintains office hubs in Los Angeles, Chicago, and New York. These locations provide opportunities for in-person learning, development, participation in company events, use of a dedicated workspace, and face-to-face collaboration. This position is not eligible for immigration sponsorship.

Important Notice: Beware of Job Scams

All Wpromote recruiting communications are sent exclusively from official wpromote.com email addresses. If a posting appears elsewhere that is not reflected on Wpromote.com/careers, it may be fraudulent. The company does not request payment or fees at any stage of the hiring process. also, Wpromote will never solicit sensitive information, such as Social Security numbers or payment details. Candidates are advised to safeguard themselves against potential scams and to contact the company regarding any suspicious activity.

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Key Responsibilities

The Manager, Performance Creative is responsible for analyzing live data to refine narrative concepts tailored for search and social platforms. The role involves crafting stories that convert and owning the establishment of testing frameworks across various channels. Balancing brand integrity with performance goals is a core function, guiding campaigns from initial concept to final results.

Key duties include designing modular assets that scale effectively across different platforms while preserving message clarity. The role requires establishing testing roadmaps to validate hypotheses and refine creative concepts based on measurable outcomes. Translating channel-specific insights into comprehensive briefs is crucial to guide production and media teams. The manager will champion iterative improvements, utilizing performance data to inform visual decisions.

Coordinating reviews with motion and digital partners is necessary to align on execution timelines. The role involves shipping optimized campaigns by monitoring live results and making swift adjustments to creative assets. Forging strong partnerships with stakeholders ensures that concepts meet strategic business targets. The manager will also guide junior creators, providing feedback that strengthens storytelling and enhances conversion focus.

Requirements

The ideal candidate brings three to five years of experience managing creative projects within fast-paced digital environments. A solid understanding of channel dynamics is required to adapt assets for varying audience contexts. The ability to interpret client KPIs and integrate them into ongoing testing strategies is essential. Strong written communication skills are necessary to articulate concepts clearly to cross-functional collaborators.

Nice to Have

Experience working within frameworks related to sponsored life and insurance benefits is considered a valuable asset.

Skills & Tools

No specific tools or software are listed as mandatory requirements for this role.