Senior Paid Social Manager

About the role

You will own the strategic direction and end to end execution of full funnel paid social advertising campaigns for a diverse portfolio of clients across performance and brand objectives. This role requires you to cultivate deep curiosity, operate with a continuous learning mindset, and drive measurable business results while maintaining a collaborative and fun team environment. You will act as the primary thought leader for paid social within client pods, aligning media strategy with creative, product, and sales initiatives to maximize growth opportunities. You will partner closely with data and analytics teams to modernize measurement frameworks, proving incrementality and optimizing toward true business outcomes rather than platform vanity metrics. You are expected to build and maintain strong relationships with platform partners and agency stakeholders, ensuring alignment on strategy, best practices, and new feature testing. The ideal candidate will balance rigorous analysis with creative storytelling, designing test and learn frameworks that unlock new audience segments and conversion opportunities. You will mentor junior strategists, elevating the entire team's capability to execute sophisticated, insight driven campaigns that scale.

Key facts

What you'll do

Develop and own comprehensive paid social strategies that span awareness, consideration, and conversion stages while aligning with overarching business goals.

Translate complex business and client objectives into specific, testable hypotheses that inform campaign architecture, audience selection, and creative testing roadmaps.

Design and implement advanced testing frameworks that isolate creative, audience, and offer variables to drive continuous performance improvement.

Leverage first and third party data signals to build high value audience segments, refine lookalike strategies, and improve targeting precision over time.

Partner with analytics and media operations to define incrementality tests, build robust measurement plans, and establish clear guardrails for statistical significance.

Lead cross functional collaboration within client pods, ensuring consistent messaging between paid social, SEO, content, and email teams to maximize funnel efficiency.

Establish and maintain productive relationships with platform partners, agency counterparts, and technology vendors to stay ahead of product updates and beta opportunities.

Champion the adoption of new paid social features, tools, and playbooks, evaluating their potential impact on client growth before scaling to portfolio wide implementation.

Create clear, data driven narratives that explain campaign performance, connect results to business outcomes, and guide future strategic decisions for stakeholders.

Mentor junior strategists by providing tactical feedback, sharing playbooks, and fostering an environment of learning, accountability, and experimentation.

Own campaign level diagnostics, rapidly diagnosing performance shifts, and prescribing corrective actions that protect budget efficiency and client growth.

Establish standardized documentation and playbooks that codify successful approaches, enabling consistent execution across new client engagements.

Champion a test and learn culture by proposing, launching, and iterating on experiments that de risk new audience or creative approaches.

Act as the primary point of contact for platform strategy discussions, positioning Wpromote as a thought leader and trusted advisor within the paid social ecosystem.

Evaluate emerging channels and features, determining when and how they should be integrated into existing paid social strategies for select clients.

Requirements

Demonstrated experience managing and optimizing paid social campaigns at scale, with a track record of meeting or exceeding performance goals.

Strong understanding of major social platforms' ad products, audience structures, and policy limitations, and how they intersect with broader media strategies.

Experience building and refining audience strategies using targeting, exclusions, and creative insights to improve campaign efficiency.

Proven ability to work with complex data sets, interpreting performance metrics and translating them into actionable optimization decisions.

Exceptional written and verbal communication skills, with the ability to present data, strategy, and recommendations to both technical and non technical stakeholders.

Self directed mindset with the discipline to manage multiple priorities, meet deadlines, and maintain quality under minimal direct supervision.

Strong problem solving skills, comfortable diagnosing ambiguous situations, forming hypotheses, and testing solutions in a fast paced environment.

Commitment to ethical media practices and compliance with platform policies, privacy regulations, and client contractual terms.

Nice to have

Experience with advanced measurement techniques such as geo test, incrementality studies, or multi touch attribution models.

Background in working with B2B or highly regulated verticals, where audience targeting and compliance considerations are particularly nuanced.

Familiarity with marketing mix modeling or working alongside teams that use statistical modeling to evaluate channel contribution.

Practical notes

This position may be performed remotely in most states within the US, with some exclusions.

While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

This position is not eligible for immigration sponsorship.