Senior Manager, Programmatic B2B

About the role

Overview and mission

This position leads and scales Wpromote's B2B programmatic practice by turning strategic direction into consistent, high-quality execution. The Senior Manager, Programmatic B2B reports to the Director, Programmatic B2B and owns end-to-end campaign operations for a portfolio of clients. In this role, you will guide new advertisers from initial contact to live campaigns, shape audience strategy and buying cycle approaches, and act as a programmatic leader in new business discussions involving complex, multi-stakeholder decisions. You will work as an individual contributor while collaborating closely with internal teams, agency partners, and clients to deliver measurable results.

Core responsibilities

You will capture campaign requirements, audience constraints, and client expectations through structured intake workflows. You will design build strategies that align inventory selection with B2B buying cycles and multi-stakeholder decision paths. You will lead review rituals that surface performance insights and translate them into optimization moves for enterprise accounts. You will ship campaigns that meet quality and compliance standards while enabling flexible work arrangements across regions. You will create partner playbooks with agency teams and internal stakeholders to strengthen offer positioning and testing practices. You will translate programmatic expertise into client education that clarifies audience strategy and emerging solution options. You will maintain operational documentation that captures best practices and supports consistent delivery across portfolios. You will champion experimentation with new ad tech solutions to improve targeting, measurement, and media efficiency over time.

Day-to-day operations include managing campaign lifecycles, coordinating with operations and media teams, and ensuring on-time, on-budget delivery. You will define and monitor key performance indicators, recommend bid and budget strategies, and adjust tactics based on audience behavior and funnel stage considerations. You will also support new business efforts by contributing strategic thinking and data-driven recommendations during discovery and proposal conversations.

Required qualifications

You bring three to five years of hands-on experience managing programmatic B2B campaigns and related workflows. You demonstrate comfort working with enterprise buying committees and complex B2B audience structures. You have a proven ability to manage multiple priorities across channels while maintaining clarity for clients and partners. You communicate clearly in writing and speaking, and you navigate ambiguity while keeping stakeholders informed and aligned.

Nice to have

You have experience in B2B sectors where long sales cycles and multi-stakeholder decisions are common. You have worked with diverse stakeholders across marketing, sales, and executive roles. You are familiar with tools and platforms used for audience segmentation, measurement, and attribution in B2B environments.

Tools, systems, and standards

You will use Wpromote platforms and internal systems to execute and report on campaigns. You will follow documented best practices and quality standards to ensure consistent portfolio delivery. You will assess emerging ad tech solutions and recommend integrations that support improved targeting, measurement, and efficiency.

Location, schedule, and compensation

This role is based in the United States and is eligible for remote work in most states, with some exceptions. You may work from home with the option to visit our office hubs in Los Angeles, Chicago, and New York to collaborate in person, attend learning and development sessions, and participate in team events. The position is full-time, and the anticipated annual salary ranges from $84,000 to $100,000. Compensation will vary based on factors such as skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and state-specific salary thresholds for exempt employees. The total compensation package includes benefits as detailed below.

What we offer

Wpromote maintains a remote-first culture that supports work-life balance and professional growth. Our benefits include flexible schedules, work from anywhere options* where applicable, 100% paid parental leave, unlimited paid time off, extended winter holiday breaks, 401(k) matching, and comprehensive insurance coverage that includes medical, dental, vision, life, and pet insurance. We also provide sponsored life insurance, short-term disability insurance, additional voluntary insurance options, and annual Class Pass credits.

As a Best Place to Work honoree recognized by Ad Age and Glassdoor and as one of Adweek's Fastest Growing Digital Agencies, we are expanding our teams and welcoming experts who want to push the boundaries of marketing. We value diverse perspectives and an inclusive environment where great work becomes possible through great people.

Join us

If you are a programmatic strategist who thrives at the intersection of strategy, execution, and client partnership, we invite you to apply. Please and ensure your submission follows our recruitment process.

Important notice

Beware of job scams. Wpromote recruiting communications are sent only from official wpromote.com email addresses. We do not request payment or fees during the hiring process, and we never ask for sensitive information such as Social Security numbers or payment details. If you encounter suspicious activity, please contact us immediately.

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