Online Marketing Manager - Media Planning

About the role

You translate market and audience insights into precise media recommendations and execute digital campaigns through integrated planning with channel specialists. In this capacity, you own the end-to-end media planning process from initial concept to final execution, ensuring every recommendation is grounded in data and strategic clarity. Success in this role depends on your ability to combine structured planning with rigorous optimization, always with a clear focus on driving client growth. You will work closely with channel specialists to coordinate offers and special arrangements with vendors, evaluating key conditions to secure the best outcomes for clients. Communication is a core pillar of the role, requiring you to articulate complex media plans in a clear and actionable way to cross-functional partners. The position demands constant testing and weekly experiments, where high-performing tactics are identified and scaled quickly while underperforming initiatives are refined or paused. You are expected to build and maintain strong relationships with stakeholders, aligning media strategy with business objectives and ensuring that every recommendation supports measurable outcomes. This role is ideal for someone who thrives in a data-driven environment, balances creativity with analytical rigor, and takes ownership of results.

Key facts

What you'll do

Digital campaign planning is built from initial concept to final execution, requiring you to manage each phase with precision and accountability. Market and audience analysis informs media recommendations for placement, format, and targeting, ensuring strategies are aligned with client goals. You evaluate offers and special arrangements with vendors, negotiating key conditions to maximize value and performance for clients. You translate business objectives into structured media plans that balance reach, frequency, and efficiency across relevant channels. You coordinate closely with the investment team to develop strategies that generate the best conditions for clients and drive sustainable growth. You apply analytical skills to interpret campaign performance, identifying opportunities for optimization and adjusting plans in real time. You maintain clear documentation of decisions, assumptions, and insights to support transparency and enable team collaboration. You communicate recommendations and results to stakeholders in a concise and compelling manner, using data to back every proposal. You stay current with media trends, platform updates, and audience behaviors to ensure plans remain relevant and effective. You participate in cross-functional discussions, aligning media strategy with broader marketing and business initiatives.

Requirements

The posting states a bachelor's degree requirement. A degree in Marketing, Media, Economics, or a related field is required, and this educational background provides the foundation needed to succeed in the role. Best conditions for clients are gained through close collaboration with the investment team, making partnership and alignment essential. You must be able to demonstrate that you meet these stated eligibility criteria before progressing in the selection process. The role is designed for candidates who can combine analytical thinking with strategic media thinking to solve complex problems. You should be comfortable working independently while also contributing effectively within a team environment. Strong written and verbal communication skills are non-negotiable, as you will regularly translate data into narratives that influence decision-making. Previous exposure to media planning or digital campaign execution is expected, as the position requires immediate applicability in a professional setting. You must be willing to adhere to internal processes, follow established guidelines, and respect deadlines without constant supervision. This role is not suitable for candidates who are unable to commit to the full scope of responsibilities as described in the requirements.

Practical notes

This role is based in Hamburg and operates in a hybrid or remote-friendly environment with flexible hours and compensatory time. On 24 December and 31 December, work is not required.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role centers on structured media planning in a data-driven environment. Common tools include spreadsheet applications and media analysis platforms. Clear communication and cross-functional collaboration are central to daily workflows. Continuous learning is supported through internal training and career development programs. Diversity and equal opportunity are core principles in hiring and team collaboration.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

At WPP Media, teams work with clients to shape media across channels in a world reshaped by AI. The company builds strategies that place media at the center of products and services. People here test formats, measure outcomes, and connect audiences to brands through intelligent growth. Roles suit analysts, strategists, and media planners who want to learn and deliver practical results.