WPP Media | Digital Media Senior Specialist

About the role

The Digital Media Senior Specialist at WPP Media serves as a critical link between strategic business objectives and their execution across digital media touchpoints, working in close partnership with the Campaign Delivery Team. This position is responsible for analyzing complex performance data to formulate data-driven media recommendations that actively shape audience engagement and campaign outcomes. The role translates high-level goals into actionable media plans that are tailored to the specific characteristics of different platforms and audiences. Success in this position is defined by the ability to turn raw analytics into clear narratives and concrete actions that drive measurable results. You will work hand-in-hand with media buying experts to monitor live campaigns and continuously optimize performance based on real-time insights. The position requires a deep familiarity with the digital media landscape, particularly AdTech tools and marketing technologies that power display and video campaigns. Ultimately, this role empowers the agency to deliver intelligent growth by connecting brands with their audiences in a world increasingly shaped by technological innovation.

Key facts

What you'll do

Analyze performance data from digital media campaigns to identify trends, anomalies, and opportunities for optimization.

Shape digital media recommendations in collaboration with the agency team to ensure strategies are effective for each specific platform.

Prepare detailed reports that present complex data in a clear format to guide the development of robust media strategies.

Monitor active campaigns in real-time and work alongside media buying specialists to implement optimizations that improve results.

Demonstrate familiarity with AdTech tools and marketing technologies, with a specific focus on display and video advertising ecosystems.

Utilize strong analytical skills to connect disparate data points and draw accurate conclusions that inform decision-making.

Communicate effectively in English at a B2/C1 level to ensure clarity and precision in all interactions with cross-functional teams.

Collaborate with the Campaign Delivery Team, a distinct unit from Client Services, to ensure seamless execution of media plans.

Contribute to the testing of new formats and approaches, aligning with the team's focus on intelligent growth and audience connection.

Support the development of strategies that place media at the center of products and services, as defined by WPP Media's forward-looking approach.

Requirements

Demonstrate familiarity with AdTech tools and marketing technologies focused on display and video as a core competency of the role.

Prove the ability to connect data and draw accurate conclusions using strong analytical skills and a methodical approach to problem-solving.

Show effective communication in English at a B2/C1 level, both written and verbal, to navigate complex professional discussions.

Exhibit a clear understanding of media planning principles and the ability to apply them in a professional agency environment.

Maintain a high level of professionalism and adherence to HR standards, reflecting the company's emphasis on trust and mutual support.

Commit to participating in knowledge-sharing initiatives that contribute to the collective expertise of the global network.

Possess the ability to work collaboratively within a team structure that includes global partners such as Choreograph, EssenceMediaCom, Mindshare, and Wavemaker.

Engage with the company's learning culture by pursuing professional development opportunities, including certifications such as DIMAQ.

Nice to have

Industry experience and a strong awareness of current trends in media and marketing.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Working in media and marketing involves collaboration within a global network including Choreograph, EssenceMediaCom, Mindshare, and Wavemaker. The company invests in training programs that prepare for future careers and supports professional development through certifications such as DIMAQ. Proprietary tools like WPP Open are used to deliver work on international projects. The culture emphasizes trust, high HR standards, and mutual support with knowledge sharing.

Questions to ask

Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

At WPP Media, teams work with clients to shape media across channels in a world reshaped by AI. The company builds strategies that place media at the center of products and services.

People here test formats, measure outcomes, and connect audiences to brands through intelligent growth. Roles suit analysts, strategists, and media planners who want to learn and deliver practical results.

About the location

Poland's capital offers fast EU internet at Eastern European prices. Monthly costs around $1,500. Mokotow and Praga have coworking spaces. The tech scene is large. Winters are cold (-5 to 2°C). English is widely spoken in tech circles.