Senior Video Marketing Manager - Media Planning

About the role

This role leads strategic and operational planning for TV and digital video campaigns. The position manages end to end campaign planning for demanding client budgets and objectives. Success is defined through cross functional collaboration and precise media selection. You will own the strategic and operational planning of video campaigns from briefing to optimization. This position shapes media selection by balancing cost constraints with performance goals and audience insights. You will coordinate media planning decisions closely with client consultants to ensure alignment. The role requires a deep interest in TV and digital video trends to inform channel strategy. Fluency in German is required, and English proficiency is strongly preferred for stakeholder communication. You will support accurate decision making by leveraging analytical capability and comfort with numbers.

Key facts

What you'll do

TV and digital video campaign objectives define your strategic and operational planning. Media selection is shaped by your expertise under cost and performance considerations. Media planning decisions are coordinated with client consultants. You analyze campaign performance to refine future media plans and video content approaches. The role formulates recommendations based on audience behavior and channel effectiveness. You translate business goals into a structured media plan for video assets. The position uses professional MS Office skills, especially in Excel, to manage data and forecasts. You evaluate trends in TV and digital video to guide media strategy over time. The role documents planning decisions and rationales for client and internal review. You participate in typical interview steps such as portfolio reviews and campaign exercises.

Requirements

Media planning qualifications require a completed degree. Five years to seven years of relevant experience in media planning is mandatory. TV and digital video trends hold deep interest for this position. Fluency in German is required, and English proficiency is strongly preferred. Accurate decision making is supported by analytical capability and comfort with numbers. Professional MS Office skills, especially in Excel, are expected. A degree requirement is stated as part of the eligibility criteria. You must demonstrate five years to seven years of relevant experience in media planning. You must maintain a deep interest in TV and digital video trends to perform effectively. Fluency in German is required for collaboration within the local teams. English proficiency is strongly preferred to support communication with global stakeholders. You must apply analytical capability and comfort with numbers to support accurate decision making. Professional MS Office skills, especially advanced Excel, are expected for planning and reporting tasks.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Media planning roles rely on data analysis and strategic thinking. Professionals in this field use tools for performance tracking and reporting. Collaboration across teams is common in media agency environments. Staying current with advertising trends is important for long term success. Clear communication supports effective stakeholder management.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

At WPP Media, teams work with clients to shape media across channels in a world reshaped by AI. The company builds strategies that place media at the center of products and services. People here test formats, measure outcomes, and connect audiences to brands through intelligent growth. Roles suit analysts, strategists, and media planners who want to learn and deliver practical results.