WPP Media | Junior Paid Social Specialist

About the role

The Junior Paid Social Specialist operates within the dynamic environment of media activities, leveraging WPP Open and a suite of related platforms to execute social strategies. In this capacity, you will own specific elements of media planning and execution under guidance, ensuring that campaigns move from initial brief to live deployment on social channels. Your daily work will involve supporting the team in the meticulous preparation of recommendations, offers, and performance reports tailored for both external clients and internal stakeholders. You will be an active participant in the setup and configuration of paid social advertising campaigns, gaining hands-on experience with the technical and strategic facets of digital media. A core part of the role involves monitoring campaign results in real time and helping to optimize performance based on concrete data insights and established benchmarks. You will have the opportunity to learn the intricate advertising ecosystems of major platforms such as Meta, TikTok, and Pinterest, building a foundational understanding of how each drives user engagement. Furthermore, the position requires close collaboration with clients and internal teams, where you will support project communication and help maintain clear, consistent messaging across all social touchpoints. This role is designed for individuals who thrive in a fast-paced, data-driven environment where creativity meets analytics to deliver measurable marketing outcomes.

Key facts

What you'll do

Plan and help lead social media campaigns, primarily on Meta platforms, from brief to execution, ensuring all deliverables align with client objectives.

Support the team in preparing detailed recommendations, compelling offers, and comprehensive reports for clients and internal stakeholders to facilitate data-driven decisions.

Participate actively in setting up and configuring paid social advertising campaigns across relevant platforms to ensure correct implementation and tracking.

Monitor campaign results on an ongoing basis and help optimize performance based on data analysis, identifying trends and opportunities for improvement.

Learn the advertising ecosystems of platforms such as Meta, TikTok, and Pinterest, developing a broad understanding of their unique features and audience targeting capabilities.

Learn to work effectively with clients and support project communication, fostering strong relationships and ensuring transparency throughout the campaign lifecycle.

Utilize WPP Open and other internal tools to streamline workflows, manage tasks efficiently, and maintain organized documentation for all campaign activities.

Assist in the creation and management of content calendars, ensuring that social media schedules are aligned with campaign goals and key milestones.

Contribute to the development of audience insights and persona development, helping to refine targeting strategies for improved campaign performance.

Support the testing of different creative assets, ad copy, and audience segments to identify high-performing combinations and drive better results.

Assist in maintaining a structured repository of campaign learnings and best practices to support future initiatives and team knowledge sharing.

Help coordinate with internal stakeholders, including designers, copywriters, and strategists, to ensure timely delivery of integrated social media solutions.

Support the preparation of presentation materials that clearly communicate campaign performance, insights, and recommendations to clients and internal teams.

Assist in managing campaign budgets and timelines, ensuring that all activities are completed within agreed parameters and deadlines.

Requirements

Understand the basics of social media ecosystems such as Meta Ads Manager, including how to navigate interfaces and interpret core metrics.

Communicate in English at a level that supports work with materials and platforms in English, ensuring clarity and professionalism in all written and verbal exchanges.

Demonstrate a strong willingness to learn and adapt to new tools, platforms, and processes within a fast-paced media environment.

Show attention to detail and a methodical approach to task execution, ensuring accuracy in campaign setup and reporting.

Possess basic analytical skills to interpret campaign data and translate insights into actionable recommendations for optimization.

Collaborate effectively within a team setting, contributing to group discussions and supporting colleagues to achieve shared objectives.

Take ownership of assigned tasks, showing initiative and reliability in managing workload and meeting expectations.

Be comfortable working with structured processes and following established guidelines to ensure consistency and quality in deliverables.

Nice to have

Previous experience or education in marketing, communications, or a related field that provides foundational knowledge of digital campaigns.

Familiarity with social media management tools and content creation basics, such as scheduling platforms or simple graphic editing.

An interest in analytics and data visualization, with a desire to learn how to translate data into clear, visual reports.

Exposure to marketing technology platforms and martech ecosystems, including curiosity about how tools like WPP Open drive efficiency.

Strong written and verbal communication skills in English, with the ability to craft clear and concise messages for diverse audiences.

Practical notes

Employment contract is offered.

Extensive internal and external training is provided.

Access to the WPP Open platform and other tools that optimize workflow time is available.

Employee referral program is offered to current staff.

A structured Induction program is provided to ease the transition into the role.

Employee Assistance Program offers mental health guidance, coordinated with Telus Health One.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Social media roles focus on planning, execution, and optimization tasks.

The position uses data and AI-driven tools to support media decisions.

Entry-level pathways often combine training with hands-on campaign responsibilities.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the location

Poland's capital offers fast EU internet at Eastern European prices. Monthly costs around $1,500. Mokotow and Praga have coworking spaces. The tech scene is large. Winters are cold (-5 to 2°C). English is widely spoken in tech circles.