Manager, Content Planning
Job description
About the role
This position manages and delivers influencer marketing campaigns for WPP Media in Malaysia. The role leads execution in partnership with global teams, ensuring campaigns meet objectives. Success in this position requires strategic thinking, strong analytics, and close collaboration. You will translate business objectives from clients into creator driven strategies that generate measurable outcomes in the Malaysian market. The position owns the end to end planning and execution of influencer activations, ensuring alignment with platform nuances and audience behaviors. You will define the structural frameworks that govern audience segments, platform responsibilities, creator tiers, content strategies, and campaign phases. Success is measured by your ability to turn insights into optimized recommendations and established best practices for the team. You will mentor junior members and act as the key liaison between internal stakeholders, global partners, and client expectations.
Key facts
What you'll do
Structured workflows guide campaign planning and execution to satisfy objectives and deadlines. You will translate business objectives from clients into strategies that center creators and deliver measurable outcomes. You will define audience segments, platform responsibilities, creator tiers, content frameworks, and campaign phases to shape cohesive ecosystem strategies. You will research creators, audiences, competitors, platforms, and consumer behaviors to inform the planning process and creative direction. You will maintain client relationships through timely updates, expectation management, and the identification of growth opportunities within existing briefs. You will convert insights from campaign performance analysis into optimization recommendations and share best practices across the organization. You will mentor junior team members through work reviews and professional development guidance to elevate the overall capability of the team. You will communicate insights on platform developments, creator trends, and social behaviors to internal teams and clients to ensure strategies remain current. You will address new business development requirements as requested to support the growth of the media portfolio in the region. You will ensure that all workflows remain efficient and that deliverables are reviewed for quality, accuracy, and strategic alignment.
Requirements
Candidates must bring 6 or more years of experience in influencer marketing, social strategy, or integrated communications. A required understanding of Malaysia's creator ecosystem and platform best practices is essential for success in this role. Excellent strategic thinking, analytical ability, and storytelling skills are necessary to craft compelling narratives and justify recommendations. Strong analytical, presentation, and communication skills are required to convey complex ideas to diverse stakeholders. Hands on experience with creator discovery and analytics tools is necessary to evaluate performance and guide decision making. High organization and strong attention to detail are required to manage multiple priorities and strict timelines effectively. Advanced proficiency in PowerPoint, Word, and Excel is required to produce high quality reports and strategic decks. A Bachelor's degree is mandatory as a baseline qualification for this position within the organization.
Practical notes
This role is based in Kuala Lumpur, Malaysia.
Typical interview steps
Interviews in this field typically test judgment, communication, and fit as much as technical skill. Be ready to describe a challenge you faced, what you did, and what you learned during the discussion. Most companies value honest answers over polished ones, so respond with authenticity. Whatever the role, preparation is visible to the interviewer, so review the company's product, the job description, and your own past work before the conversation. This preparation demonstrates your commitment and understanding of the media landscape.
Good to know
Planning and content roles often coordinate across teams and channels in digital marketing, requiring a holistic view of the ecosystem. Understanding data and platforms supports decision making for media allocation and campaign optimization. Mastery of collaboration and productivity tools helps integrate workflows and ensures transparency across partners. Mentoring colleagues and communicating with clients are common responsibilities in professional roles at this level. Adapting regularly to emerging trends is typical in media and marketing operations, particularly within fast moving digital environments.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question that provides insight into performance expectations. Keep the list short and pick the questions that matter most to you to make the conversation productive.
Career growth
Career growth comes from taking on harder problems and making your work visible to the broader organization. Look for opportunities to own outcomes, mentor others, and learn the business beyond your immediate team responsibilities. Growth in any career is driven by scope, results, and the reputation you build through consistent delivery. Take on work that is slightly uncomfortable, and ensure your contributions are visible to stakeholders to demonstrate your impact and potential.