SEO Account Manager

About the role

This position sits at the intersection of strategic sales and technical execution within the dynamic Organic Performance team at WPP Media. You will own the end to end management of key SEO client relationships in the UK market, acting as the trusted advisor for organic search initiatives. The role requires you to translate complex technical SEO concepts into clear commercial value for clients who are investing significant budgets in digital performance. You will be responsible for owning the commercial and strategic outcomes of SEO engagements while ensuring flawless project delivery. Success in this role will be defined by your ability to consistently uncover new opportunities and drive expansion within your portfolio. You will leverage deep SEO expertise to influence client thinking and shape best practices for their organic visibility. The position demands a consultative approach where your recommendations directly impact client growth and retention. Ultimately, you will be the primary point of contact for steering the strategic direction of high value SEO programs.

Key facts

What you'll do

You will deeply understand client products and commercial objectives to align organic work with clear business outcomes. Project management will ensure delivery against deadlines is strong and consistent across all client engagements. You will perform technical SEO audits, identify critical issues, and recommend and review fixes to improve performance. You will provide assistance with site migrations both before and after launch to ensure seamless transitions. Campaign performance will be monitored meticulously and reported to stakeholders with clear insights and recommendations. You will develop comprehensive case studies throughout the year to document results, approaches, and learnings for future pitches. Coaching and training will be provided to junior members to grow their skills and capabilities within the SEO discipline. You will manage the end to end client journey, from initial discovery through to long term strategic partnership. Regular stakeholder updates will be delivered to maintain transparency and build trust with internal and external audiences. You will use data and insights to proactively identify growth opportunities and optimize ongoing SEO strategies.

Requirements

The posting states a bachelor's degree requirement for this position. The posting states a minimum of 10 years of experience in relevant roles. SEO experience in a digital media agency is required for this client facing position. A proven track record of delivering high performance SEO strategies exists as a core expectation. Knowledge of SEO practices and the latest industry updates is necessary to remain effective in this role. Proficiency with audience research and SEO tools such as Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, and Ahrefs is required. Understanding of content optimization and technical SEO is needed, with international SEO and site migration experience desirable. Organization must be excellent, supported by highly structured project management skills and attention to detail. Initiative and proactivity must be demonstrated consistently in all client interactions. Analytical skills need to be strong, with critical thinking, attention to detail, and precision in execution. Communication and presentation skills must be excellent in verbal, written, and visual formats to convey complex ideas. The ability to influence clients proactively helps evolve best practices and drive innovation in their campaigns. Experience managing internal and external stakeholder relationships is required for success. Understanding of paid media, including PPC, Social, and Display, is highly desirable to provide holistic insights.

Nice to have

Only items explicitly indicated as preferences in the source are included here.

Practical notes

Benefits may vary by office or country depending on local policies and regulations. Typical interview steps for this sales role often include a role play, a discovery call simulation, and a presentation to assess real world skills. Candidates may be asked to pitch a product to a panel or handle a tough objection to test their resilience and persuasion. Behavioral questions will focus on past quota attainment and deal history to evaluate performance patterns. Energy and preparation are critical, as interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo as part of the process. Practicing your own sales pitch out loud is recommended to improve delivery and confidence.

Good to know

The field relies on data analysis, client communication, and technical SEO expertise to deliver measurable results. The team values growth, innovation, and collaboration as foundational principles for success. This role operates within a fast paced media environment where adaptability is essential. You will need to balance strategic thinking with operational execution on a daily basis. The position requires resilience and professionalism when managing high stakes client expectations.

Questions to ask

Good questions to ask the employer in the interview include what does success look like in the first six months for this account management role. You should also ask how the team is structured and what the current biggest challenge is facing the organic performance group. Asking how decisions are made will provide clarity on working processes and authority. It is also valuable to inquire about growth paths and the review process to understand long term career development. Employers expect questions, and good ones showing preparation will leave a positive impression during selection.

Career growth

Sales careers can move from SDR or associate positions to account executive, senior AE, manager, and director roles over time. Some sellers may transition into partnerships, account management, or revenue operations depending on their strengths and interests. Compensation typically mixes a base salary with commission tied directly to results and performance against quotas. High performers in sales often move into larger accounts, team leadership positions, or sales operations roles within the organization. Quota history and references usually carry the most weight when considering promotions and internal advancements.