Implementation and Activation Manager

About the role

EssenceMediaCom, part of WPP, operates within the modern communications economy through data and technology. Success relies on transparent, accountable execution powered by data, technology, and strong media relationships. This role owns the end to end activation of client campaigns, ensuring consistent, best in class delivery against media objectives. You will manage team workload to meet demanding client needs while enabling effective collaboration across all functions. The position requires you to provide manager support that drives unparalleled service and achieves agreed client targets. You will maintain key publisher relationships and represent campaigns appropriately to protect and elevate output quality. The role involves identifying emerging opportunities by staying current with the evolving media landscape and trends. You will articulate the client benefits of WPP Media proprietary products and services to support informed adoption.

Key facts

What you'll do

Campaign activation is overseen to ensure consistent, best in class delivery for client initiatives across channels and timelines.

Team workload is managed dynamically to meet client demands while fostering effective collaboration and resource balance across members.

Manager support is provided to remove obstacles, align priorities, and deliver unparalleled service and achieve agreed client targets.

Publisher relationships are maintained strategically, and campaigns are represented appropriately to protect and elevate output quality and performance.

Collaboration between team members and key stakeholders is advanced to align goals, decisions, and execution plans across media environments.

Emerging opportunities are identified by staying current with the evolving media landscape, including new platforms, data capabilities, and audience behaviors.

Client benefits of WPP Media proprietary products and services are articulated clearly to support informed adoption and optimal usage.

Negotiation and implementation planning skills are applied to client campaigns to secure optimal execution, timelines, and measurable results.

Media activation experience is demonstrated through hands on management of campaign workflows, timelines, and partner coordination.

Technical and people leadership experience is shown by guiding teams, setting standards, and driving best practices in media execution.

Up to date media landscape knowledge enables confident articulation of macro consumer trends, challenges, and opportunities to clients and stakeholders.

Exceptional attention to detail is necessary to maintain accuracy, compliance, and quality in all deliverables, reporting, and communications.

A problem solving mentality guides decisions and recommendations throughout the engagement to address blockers and optimize outcomes.

Clear communication with strong presentation skills ensures messages resonate with stakeholders and support confident decision making.

Documented negotiation and implementation planning skills are applied to campaign success, risk management, and relationship building with publishers and partners.

A results driven approach identifies and articulates what works, why it works, and how to replicate success for clients across media initiatives.

The ability to build strong publisher relationships supports transparent, accountable delivery and long term collaboration in media ecosystems.

Authenticity is brought to work, empowering team contribution within a collaborative, inclusive environment that values diverse perspectives.

Requirements

Experience in media activation and implementation is required for this role to ensure effective campaign management and delivery.

Relevant technical and people leadership experience must be demonstrated consistently through tangible outcomes and team influence.

Up to date media landscape knowledge is essential to confidently articulate macro consumer trends and related challenges or opportunities.

Exceptional attention to detail is necessary to maintain accuracy and quality in all deliverables, documentation, and client communications.

A problem solving mentality guides decisions and recommendations throughout the engagement to resolve issues and improve performance.

Clear communication with strong presentation skills ensures messages resonate with stakeholders at all levels and in varied contexts.

Documented negotiation and implementation planning skills are applied to campaign success, risk mitigation, and partnership development.

A results driven approach is required to identify, analyze, and articulate what works and why, driving continuous improvement for clients.

The ability to build strong publisher relationships supports transparent, accountable delivery and trust based partnerships.

Practical notes

This role requires eligibility to work in Australia without visa sponsorship and a bachelor's degree.

Onsite presence may be required depending on team and client needs.

Travel may be required as part of client responsibilities.

Typical interview steps

Hiring processes usually combine a screening conversation with one or more interview rounds. Candidates can expect questions about their experience, a scenario or case, and a chance to ask their own questions. Preparation and specific examples from past work carry the most weight. Whatever the role, preparation is visible. Reviewing the company's product, the job description, and your own past work before the conversation is the strongest step.

Good to know

Media activation roles rely on fluency in campaign execution across channels.

Data driven decision making and comfort with automation are central to modern media operations.

Staying informed on media trends supports opportunity identification and client value.

Collaboration across teams and stakeholders is common in integrated media environments.

Strong negotiation skills influence campaign outcomes and partnership quality.

Career growth

Careers in this field grow through a mix of experience, responsibility, and demonstrated results. Early years build skills; later years build ownership. Many professionals switch focus areas or companies to keep growing. Growth in any career comes from scope, results, and reputation. Take on work that is slightly uncomfortable, and make sure others can see the outcomes.