GOC | Programmatic Specialist
Job description
About the role
The team in Poland supports global media operations by coordinating campaign planning and execution across regions. This role connects strategy with activation, ensuring media plans are prepared and implemented correctly. Success in this position drives efficient campaign delivery for clients. You will own the end to end management of programmatic initiatives, translating high level objectives into precise execution steps. You will serve as the central point of contact, aligning stakeholders and partners around shared media goals. The work you produce will directly influence how effectively clients reach their audiences across digital environments. You will contribute to building a sustainable model for media operations that can scale over time. Your contributions will be reflected in the clarity and reliability of the reports and presentations delivered to clients.
Key facts
What you'll do
Media plans are prepared to align with the agreed strategy and campaign objectives.
Campaign activation materials are prepared and delivered to support rollout across channels.
Reports and PCA presentations are prepared to communicate performance and insights.
Campaign implementation is overseen to ensure proper execution and adherence to plan.
Raw data is analyzed to develop actionable recommendations for media optimization.
Work proceeds with strong attention to detail when handling large and complex files.
Adaptability supports responsiveness to changing goals and priorities.
Microsoft Excel and Google Sheets proficiency is used to manage data and reporting.
Residency is in one of the following cities: Warsaw, Krakow, or Poznan.
Fluency in English is necessary for communication with global stakeholders.
2+ years of experience in planning and managing programmatic campaigns is required.
You analyze performance metrics and refine media approaches based on observed results.
You coordinate with colleagues to maintain consistent standards across media operations.
You manage timelines and deliverables to meet client and internal expectations.
Requirements
2+ years of experience in planning and managing programmatic campaigns is required.
Fluency in English is necessary for communication with global stakeholders.
Raw data is analyzed to develop actionable recommendations for media optimization.
Work proceeds with strong attention to detail when handling large and complex files.
Adaptability supports responsiveness to changing goals and priorities.
Microsoft Excel and Google Sheets proficiency is used to manage data and reporting.
Residency is in one of the following cities: Warsaw, Krakow, or Poznan.
Bachelor's degree is required as a minimum educational qualification.
You are comfortable working in a structured environment where documentation supports decision making.
You understand the importance of timely updates and clear written communication.
Practical notes
The role is based in Poland under the employment of WPP Media Poland sp. Personal data you provide is processed for the recruitment process, and consent may be withdrawn in writing. Typical interview steps
Interviews in this field typically test judgment, communication, and fit as much as technical skill. Be ready to describe a challenge you faced, what you did, and what you learned. Most companies value honest answers over polished ones. Whatever the role, preparation is visible. Reviewing the company's product, the job description, and your own past work before the conversation is the strongest step.
Good to know
The role operates within a hybrid schedule with defined in-office days.
Data analysis supports media investment decisions and optimization.
The media environment relies on tools such as Excel and Google Sheets for reporting.
Problem solving focuses on media planning and campaign implementation.
Collaboration occurs across regions, including the United States, Europe, and Asia.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.
Career growth
Career growth comes from taking on harder problems and making your work visible. Look for opportunities to own outcomes, mentor others, and learn the business beyond your team. Growth in any career comes from scope, results, and reputation. Take on work that is slightly uncomfortable, and make sure others can see the outcomes.
About the location
Poland's capital offers fast EU internet at Eastern European prices. Monthly costs around $1,500. Mokotow and Praga have coworking spaces. The tech scene is large. Winters are cold (-5 to 2°C). English is widely spoken in tech circles.