Senior Executive Social, GOC

About the role

The Senior Executive Social, GOC is responsible for managing and optimizing social media workflows across global regions from within the Global Operations Centre. This role collaborates closely with integrated teams in the United States, Europe, and Asia to deliver media solutions that align precisely with client objectives and brand standards. The position exercises daily oversight of social campaigns to ensure strict adherence to WPP Media global policies, operational procedures, and performance goals. The hire will translate strategic media direction into actionable social tactics that maintain consistency and integrity across all channels. They will serve as a key liaison between regional social teams and global governance stakeholders to streamline execution. Daily responsibilities include monitoring campaign performance, safeguarding data accuracy, and upholding compliance with platform regulations. The role is accountable for driving standardized reporting and continuous improvement in social media operations.

Key facts

What you'll do

Execute end to end oversight of social campaigns to ensure they meet WPP Media global standards and specific client objectives.

Monitor campaign metrics on a daily basis to validate data integrity and feed accurate insights into regional performance reports.

Analyze performance data from social platforms such as Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads to identify trends and optimization opportunities.

Prepare and distribute campaign reporting that tracks accuracy and performance metrics for review by regional teams.

Champion adherence to platform policies and internal guidelines to protect client campaigns and brand reputation.

Coordinate with media and strategy teams across the United States, Europe, and Asia to align social tactics with integrated media plans.

Utilize advanced Excel skills to manipulate, organize, and report on complex campaign data sets with precision.

Implement structured workflows that support reliable cross regional collaboration and consistent execution.

Apply leadership principles to coach, develop, and hold team members accountable for social media performance and quality.

Translate business objectives into clear context and decisions that remove obstacles for teams working in different time zones.

Maintain visibility and predictable communication to ensure stakeholders understand campaign status and rationale behind operational choices.

Support continuous improvement by documenting processes, sharing best practices, and challenging inefficient steps in the social workflow.

Contribute to talent decisions within the social function, including hiring, coaching, and retention of high performing team members.

Act as a strategic partner to clients by explaining campaign performance, media choices, and operational constraints in clear, standards based language.

Drive outcomes by balancing operational rigor with proactive problem solving when unexpected issues arise in social campaigns.

Requirements

A Bachelor's degree is mandatory for consideration in this role.

Advanced English language proficiency at level B2 to C2 is necessary for effective collaboration and clear communication.

At least 1.5 to 2 years of hands on experience implementing and optimizing paid social campaigns on platforms such as Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads is required.

Demonstrated ability to use Advanced Excel for data analysis, reporting, and campaign tracking is essential.

Strong written communication skills are required to convey decisions, context, and feedback across remote and international teams.

Consistent adherence to platform policies, WPP Media standards, and client guidelines is mandatory to protect campaigns and data integrity.

The candidate must be able to work under a remote or hybrid arrangement as defined by the specific country regulations and team needs.

Individuals must have the legal right to work in the country of assignment, whether as a national or with a valid work permit.

A proven track record of owning outcomes, making data driven decisions, and taking responsibility for social media results is required.

Nice to have

Experience leading or supporting social teams in a multi regional, matrixed environment.

Familiarity with media planning and integration between social and other channels.

Background in technology, media, or agency environments where structured workflows and reporting are critical.

Understanding of performance marketing principles and how they apply to social campaigns.

Practical notes

For Mexico, the role can be remote or hybrid, with work performed from within Mexico and restricted to nationals or those with valid work permits.

For Colombia, the role is remote or hybrid, requiring execution from within Colombian territory.

Typical interview steps

Leadership hiring usually includes a strategy case, a people scenario, and a values conversation. Candidates may be asked to turn around a struggling team or plan for growth. Past results are examined closely, especially how decisions were made. Interviewers dig into specific decisions you made and their consequences. Preparing two or three decision stories with numbers and lessons is the best use of time.

Good to know

Social roles of this level often rely on advanced data handling in spreadsheet tools.

Clear, standards based reporting helps regional teams interpret campaign results.

Strong written communication supports collaboration across time zones.

Consistent adherence to platform policies protects client campaigns.

Cross regional coordination requires reliable connectivity and structured workflows.

Questions to ask

Useful questions for the interview include what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works.

Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable.

Questions about the manager's priorities are especially valued.

Career growth

Leadership careers move from manager to senior manager, director, and executive roles.

Each step adds more scope and more responsibility for outcomes.

The best leaders keep learning how to delegate, communicate, and decide.

Leadership careers reward a record of building and developing people.

The higher you go, the more your communication shapes the whole organization.