GOC | Senior Programmatic Specialist

About the role

The Senior Programmatic Specialist operates at the intersection of media execution and strategic optimization within the Global Operations Centre. This position owns the end to end management of campaign platforms, ensuring that media activations meet precise client objectives across a range of DSP environments. You will be responsible for implementing programmatic campaigns and continuously refining them through rigorous data led insights. In a multicultural setting, you will coordinate closely with regional teams based in Europe and the United States to maintain strategic alignment and drive successful outcomes. Success in this role depends on your ability to monitor campaign performance with thoroughness and to use data insights to guide ongoing optimization. You will also safeguard the accuracy and reliability of campaign reporting tools so that decision making remains solid and actionable. Finally, you will support the wider team by conducting QA activities that help junior members scale their workflows as processes grow more complex.

Key facts

What you'll do

Campaign platforms are actively managed and optimized to meet client objectives across DSP environments, requiring constant attention to setup, execution, and performance.

Programmatic campaigns are implemented, tested, and refined to drive performance using data led insights and a clear understanding of media efficiency.

Regional teams in Europe and the U.S. are coordinated to ensure strategic alignment, consistent messaging, and successful campaign execution across markets.

Campaign performance is monitored thoroughly, with detailed analysis guiding optimization decisions and highlighting opportunities for improvement.

The accuracy and reliability of campaign reporting tools are maintained to ensure that stakeholders receive dependable data to support confident decision making.

QA activities are conducted to support junior team members as the team scales and processes grow, helping to maintain quality and consistency.

Daily collaboration with internal stakeholders ensures that media plans are translated into actionable workflows that meet business needs.

You will evaluate emerging technologies and platform features, maintaining openness to learning new DSP platforms and technologies that can enhance campaign results.

Insights derived from strong analytical skills are used to refine targeting, bids, and creative approaches across programmatic channels.

You contribute to process documentation and knowledge sharing so that the team can operate smoothly and new hires can ramp up efficiently.

Requirements

The posting states a bachelor's degree requirement, and you must possess at least one such degree to be considered for this role.

At least 3 years of hands on experience in planning, executing, and optimizing programmatic campaigns is required, demonstrating real world application of media strategies.

Proficiency in platforms such as DV360 or equivalent is required, showing that you can work confidently within major programmatic ecosystems.

Openness to learning new DSP platforms and technologies is required, as the media landscape continues to evolve quickly.

Strong analytical skills are required to derive insights from data and inform optimization strategies that improve campaign performance.

Adaptability and flexibility are required to navigate evolving campaign goals, shifting priorities, and changing stakeholder expectations.

Proficiency in Microsoft Excel and Google Sheets is required for data analysis, reporting, and the management of complex media datasets.

Excellent communication skills are required to collaborate effectively with cross functional teams and to present findings clearly.

Good command of English is required, with Polish language knowledge at minimum B1 B2 level to ensure smooth collaboration with local partners.

Residency in one of the following cities is required: Warsaw, Krakow, or Poznan, to align with the hybrid work model and operational needs.

Nice to have

Preferred candidates will have experience working within highly regulated industries or sectors that require strict compliance standards.

Familiarity with advanced measurement techniques, such as incrementality testing or MMM, is viewed as a valuable addition to the core skill set.

Experience supporting campaigns for global brands across multiple regions is seen as an advantage for this role.

Practical notes

Typical interview steps

Hiring processes usually combine a screening conversation with one or more interview rounds. Candidates can expect questions about their experience, a scenario or case, and a chance to ask their own questions. Preparation and specific examples from past work carry the most weight. Whatever the role, preparation is visible. Reviewing the company's product, the job description, and your own past work before the conversation is the strongest step.

Good to know

The role centers on media operations and programmatic execution, with a clear focus on maintaining efficiency and accuracy.

Data analysis and optimization guide decision making for campaign performance, ensuring that insights translate into tangible improvements.

The position follows a hybrid work model with scheduled office days, requiring coordination with team members on fixed days.

Collaboration across regional teams defines the workflow structure, meaning that communication and alignment are central to success.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Careers in this field grow through a mix of experience, responsibility, and demonstrated results. Early years build skills; later years build ownership. Many professionals switch focus areas or companies to keep growing. Growth in any career comes from scope, results, and reputation. Take on work that is slightly uncomfortable, and make sure others can see the outcomes of your efforts.

About the company

WPP Media is hiring for GOC | Senior Programmatic Specialist. Warsaw, Poland.