Account Manager & Consultant Media - Automotive

About the role

You operate at the intersection of media strategy and automotive brand outcomes, designing data-led approaches that guide campaign choices for WPP Media's AI-driven operating unit. In this position, you translate complex media landscapes into coherent roadmaps that help automotive clients reach the right audiences at the right moment. You own the consultative side of media, acting as a trusted advisor who balances analytical depth with clear, confident storytelling. Your work directly influences how media budgets are shaped, prioritized, and optimized across global and local contexts. You will collaborate closely with planning and technology teams to ensure that strategies are not only ambitious but also executable within established platforms and workflows. This role requires you to challenge assumptions, test hypotheses, and refine media approaches based on measurable performance signals. You will play a key part in shaping innovative, AI-enabled media experiments that push the boundaries of traditional automotive marketing. Ultimately, you are responsible for turning strategic intent into tangible media results that clients can understand, defend, and build upon.

Key facts

What you'll do

Own the end-to-end consultative process for automotive media projects, from initial discovery through to execution and optimization.

Shape media planning foundations for both offline and online channels, constructing structures that align media budgets with clear business objectives.

Leverage WPP Open and Open Intelligence to synchronize global and internal planning teams, ensuring campaigns are coordinated and delivered on schedule.

Design and maintain regular data and reporting routines that track timing, performance, and efficiency, using insights to iteratively refine media strategies.

Explore and test new, innovative media approaches, applying AI tools to support experimentation and responsible implementation within automotive contexts.

Translate complex media models into clear narratives for clients, helping stakeholders understand the rationale behind channel choices and investments.

Partner with cross-functional teams to solve media challenges, aligning on objectives, timelines, and quality standards for every engagement.

Champion continuous improvement by reviewing campaign outcomes, documenting lessons, and applying learning to future media initiatives.

Act as the primary point of contact for automotive clients, maintaining relationships that are grounded in transparency, reliability, and strategic value.

Contribute to the development of internal methodologies and playbooks that strengthen the collective capability of the media team.

Support the sales cycle by building tailored media narratives that address specific client needs and decision-making criteria.

Identify opportunities to expand the scope of engagements by demonstrating the impact of data-driven media decisions over time.

Promote a culture of curiosity within the team, encouraging colleagues to test ideas, challenge existing practices, and share best practices.

Ensure all media activities respect brand guidelines, legal requirements, and client-specific constraints while still enabling creative experimentation.

Requirements

You bring at least two years of experience in a media agency as a consultant with exposure to international collaboration.

You understand media planning for offline and online channels, from strategy through buying to performance measurement.

You work effectively in a team and enjoy shared problem solving on media challenges.

You communicate ideas clearly and present with confidence in professional discussions about campaigns.

You think analytically and evaluate campaigns using KPIs to guide decisions.

You are comfortable working in English with international colleagues and clients on media initiatives.

You hold a Bachelor's degree as a minimum educational qualification.

You are authorized to work in Germany or can obtain the necessary permissions without employer sponsorship.

Nice to have

Experience working directly within the automotive sector or with automotive brands and their specific media challenges.

Hands-on experience with AI-driven media platforms and data analysis software used for planning and optimization.

Familiarity with global media networks and the structures used to manage campaigns across regions.

Practical notes

Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

The role focuses on media strategy and campaign execution in the automotive sector using data and media platforms.

Tools may include AI-driven media platforms and data analysis software to support planning and optimization.

The team emphasizes continuous learning and professional growth through structured programs and global networks.

Work-life balance is supported through flexible hours and remote work options where feasible.

Regular reporting and insight generation are central to the position, helping clients understand media performance.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.