Partner Marketing Manager

About the role

Wellhub is on the lookout for a Partner Marketing Manager who will primarily focus on social media and customer relationship management (CRM) within the Brazilian market. This role is in managing partner engagement and driving conversions through well-crafted campaigns and a strategic content approach. You will be expected to blend analytical insights with creative strategies, leveraging AI tools to boost productivity and effectiveness.

Key facts

What you'll do

• Formulate and execute a comprehensive Partner Marketing Strategy tailored for Brazil, ensuring integration of CRM initiatives with Instagram content.
• Launch targeted email and WhatsApp CRM campaigns aimed at enhancing commercial conversions while also fostering partner engagement and improving brand perception.
• Oversee the creative and editorial vision for the Brazilian Partner Instagram account, meticulously planning posts and stories to engage the audience.
• Develop thorough creative briefs for internal design and copywriting teams, effectively translating business goals into compelling visual and textual content.
• Identify and engage Key Opinion Leaders (KOLs) and influencers for brand promotion and collaborative content creation.
• Monitor and analyze key performance indicators (KPIs) for CRM initiatives (such as open rates, click-through rates, and conversions) as well as for social media and KOL channels (including engagement rates and reach), utilizing data insights to refine content strategies.
• Act as the primary liaison between Partner Marketing, Creative teams, and external KOLs, championing CRM and content strategies within the organization.
• Employ AI technologies for daily tasks, including generating content ideas, drafting copy, and analyzing campaign performance to enhance operational efficiency.
• Advocate for wellbeing by prioritizing your own and your colleagues' wellness, contributing to a positive and supportive workplace culture.

Requirements

• Proven experience in content marketing and copywriting across diverse channels, with a focus on social media management and CRM execution.
• Background in providing comprehensive briefs to creative teams (designers and copywriters) to create high-quality marketing collateral.
• Experience in identifying, negotiating with, and managing influencers or KOLs effectively.
• Strong analytical skills to evaluate campaign performance and social media engagement metrics.
• Proficiency in executing ad-hoc email and WhatsApp campaigns using CRM tools, with a comfort level in operating these tools (no complex automation setup required).
• Practical experience with Generative AI tools (such as Gemini, ChatGPT, Claude, Midjourney) for various marketing functions, including copywriting, planning, and data analysis.
• Fluency in Portuguese and advanced or fluent English to facilitate communication with global teams and alignment with guidelines.

Nice to have

• Familiarity with digital marketing trends and best practices, particularly in the Brazilian market.
• Experience in managing budgets for marketing campaigns and understanding return on investment (ROI) metrics.
• Knowledge of SEO principles and how they can be applied to social media and content marketing strategies.
• Previous experience in the health and wellness industry or related fields.

Skills & tools

• Strong proficiency in CRM tools and social media management platforms.
• Familiarity with analytics tools to track and report on campaign performance.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.

Practical notes

At Wellhub, we offer a flexible benefits package that includes a complimentary Gold+ membership for wellness services, which covers gyms, digital fitness, meditation, nutrition, mental health support, and more for you and up to three family members. Our emotional wellbeing initiative, Wellz, provides access to 52 individual therapy sessions annually. We also provide health, dental, and life insurance coverage. Our company embraces a Flexible First model, allowing for hybrid and remote work arrangements, along with reimbursement for home office expenses. Employees can negotiate their schedules with leadership to accommodate time zones, team requirements, and personal preferences. Paid time off includes vacation days after six months of employment, three additional days each year, plus one extra day for each year of service (up to five additional days), and a special holiday for your birthday. New parents benefit from fully paid parental leave, with options for extended leave and gradual return for birth parents. We are committed to supporting career advancement through access to top-tier platforms, interactive learning sessions, personalized development plans, and internal job opportunities. Additionally, Wellhub proudly holds the Syndio Fair Pay Certification, reflecting our commitment to equitable compensation practices.