Partner Marketing Manager
Job description
About the role
This role defines and grows partner marketing in Brazil for a global workplace wellness platform. The position balances CRM execution with content strategy to strengthen partner relationships and drive commercial outcomes. You will own the planning and execution of campaigns that activate partners and demonstrate clear business impact. Success in this position directly supports the mission of making every company a wellness company by enabling scalable engagement. You will act as a strategic bridge between the global brand and local Brazilian market needs. The work requires a blend of analytical rigor and creative storytelling to make partner programs resonate. You will leverage data to refine messaging and ensure that every interaction moves partners toward conversion. This is an opportunity to shape how Wellhub is marketed to one of the most critical segments in Brazil.
Key facts
What you'll do
Execute CRM campaigns via Email and WhatsApp to drive commercial conversions for partners in Brazil, using these tools to nurture engagement and reinforce brand value.
Leverage Generative AI tools to streamline content ideation, draft copy, and analyze campaigns, improving efficiency and innovation in partner marketing.
Live the company mission by inspiring and empowering colleagues and partners through genuine care for wellbeing, fostering a supportive environment that prioritizes work-life wellness.
Requirements
Demonstrate proven experience in content marketing and copywriting across channels including social media planning and CRM execution.
Bring experience briefing creative teams, including designers and copywriters, to produce high-quality marketing assets.
Show history of mapping, negotiating, and managing Influencers and Key Opinion Leaders.
Possess strong analytical skills to track campaign conversions and social engagement metrics.
Be comfortable operating CRM tools for ad-hoc email and WhatsApp campaigns, without needing to set up complex technical automation.
Have familiarity and practical experience with Generative AI tools applied to marketing routines such as copywriting and data review.
Maintain mandatory fluency in Portuguese and Advanced/Fluent English to align with global guidelines and execute 100% of the role in Brazil.
Nice to have
Previous experience in Brazil-focused partner marketing or CRM-driven campaigns.
A portfolio of social content and influencer collaborations.
Skills & tools
Content marketing, copywriting, CRM platforms (Email and WhatsApp), Instagram, Generative AI tools, KOL management, analytics dashboards.
Practical notes
This role is hybrid with work location in São Paulo, Brazil.
Travel is not expected as part of this role.
Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
Roles in workplace wellness combine marketing execution with empathy for employee well-being.
Content marketing for B2B partnerships relies on clear messaging and measurable outcomes.
CRM campaigns use targeted messaging to guide partners toward desired actions.
Social platforms amplify partner stories and support community building.
Generative AI can accelerate creative workflows while requiring human oversight.
Clear communication across global and regional teams is essential for consistent brand execution.
Questions to ask
Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.
About the company
Headquarters sit in New York City. This entity operates as a multinational software firm in health and fitness. Corporations use the platform to give employee wellness benefits. A network includes gyms, studios, and digital apps. Service spans thirteen nations. Active users access in person and online options. Benefits flow through corporate programs. Connection between providers and employees is managed here. Data tracks participation. Movement supports global workforce health goals.