Paid Media Manager (B2B)

About the role

Wellhub is a corporate wellness platform company that helps organisations support the health and wellbeing of their employees. This Paid Media Manager (B2B) will lead paid advertising campaigns aimed at acquiring business customers and expanding the platform's reach in the corporate market. The role sits within the marketing team and focuses on driving qualified leads through digital ad channels across multiple platforms. You will own the strategy, execution, and performance reporting for all B2B paid media efforts, and the position is based in London with a hybrid working arrangement.

Key facts

What you'll do

• Plan and execute comprehensive paid media campaigns targeting B2B audiences across search, display, and social advertising networks.
• Manage daily budgets, bid strategies, and ad placements across platforms to meet lead generation and conversion goals.
• Build and continuously optimise landing pages that align with paid ad messaging and conversion targets for better performance.
• Collaborate closely with the content and creative teams to develop compelling ad copy, visuals, and clear calls to action.
• Monitor campaign performance on a daily basis and adjust targeting parameters, creative assets, and spend allocations in response to data.
• Prepare detailed weekly and monthly reports summarising key metrics such as cost per lead, click-through rate, and return on ad spend.
• Coordinate with sales and business development teams to ensure paid ad traffic aligns with pipeline priorities and customer follow-up processes.
• Conduct systematic A/B testing on ad variations including headlines, descriptions, and visuals to identify the highest-performing messages and formats.
• Oversee audience segmentation, lookalike modelling, and remarketing list management to improve reach, relevance, and overall conversion rates across campaigns.
• Stay current with paid media industry trends, platform algorithm changes, and best practices to keep all strategies effective and up to date.

Requirements

• A bachelor's degree in marketing, business administration, or a related field is required for this position.
• At least three years of hands-on experience managing paid media campaigns specifically in a B2B or business-focused environment.
• Strong working knowledge of Google Ads, Microsoft Advertising, and LinkedIn Campaign Manager with demonstrated campaign management experience.
• Demonstrated ability to analyse campaign data, identify performance patterns, and translate insights into actionable improvements for ongoing optimisation.
• Experience with marketing automation or CRM tools to track leads from initial ad click through to sales close.
• Solid grasp of budget management, media forecasting, and cost optimisation techniques for paid media spend across multiple channels.
• Excellent written and verbal communication skills for effective cross-team collaboration, stakeholder updates, and clear internal reporting.
• Ability to work independently and manage multiple concurrent campaigns with overlapping timelines, competing priorities, and tight deadlines.

Nice to have

• Familiarity with Wellhub's corporate wellness platform and the broader health and wellbeing industry would be a strong advantage.
• Experience with programmatic advertising platforms such as The Trade Desk or DV360 is valued for display and programmatic buying.
• Knowledge of SEO principles and how organic search efforts can complement and reinforce paid media strategies over time.
• Professional certifications from Google, Meta, or LinkedIn in digital advertising, analytics, or campaign management are a plus.
• Previous experience working in a SaaS or technology company that sells to other businesses is considered beneficial.

Skills & tools

• Google Ads and Google Analytics for comprehensive campaign management, performance tracking, and conversion measurement across all paid channels.
• Microsoft Advertising and LinkedIn Campaign Manager for B2B ad delivery, audience targeting, and lead generation campaign execution.
• Microsoft Excel or Google Sheets for detailed budgeting, media forecasting, spend tracking, and performance reporting to stakeholders.
• CRM or marketing automation platforms such as HubSpot or Salesforce for lead tracking, scoring, and pipeline attribution.
• Landing page builders or content management systems for creating and testing optimised ad experiences that drive conversions.
• Data visualisation and reporting tools for presenting campaign results, trends, and recommendations to marketing leadership and cross-functional teams.

Practical notes

• This role operates on a hybrid schedule with designated days in the London office and additional days working remotely from home.
• The hiring process includes a review of your portfolio and a live campaign planning exercise to assess practical skills.
• Applications are reviewed on a rolling basis and the position will remain open until a suitable candidate is identified.
• Wellhub offers a comprehensive benefits package that includes health and wellness perks, generous leave, and employee support programmes.
• The team values data-driven decision-making and provides access to ongoing training and professional development opportunities for growth.