Digital Marketing - Account Management Internship

About the role

You will own client marketing tasks from initial planning through execution, taking responsibility for each phase of the campaign lifecycle. You will support active campaigns, analyze performance data, and produce clear, structured content that communicates results effectively. The role emphasizes hands-on experience guided by senior marketers within a top agency environment, ensuring you learn industry best practices. You will work on real projects that impact client outcomes while building a practical understanding of digital marketing workflows. This internship provides a structured pathway to apply academic knowledge in a professional setting and see tangible results. You will engage with evolving priorities and develop adaptability by managing multiple assignments in a fast-paced agency setting.

Key facts

What you'll do

• Organize intake materials and client context to establish a solid foundation for each project.
• Construct data-driven SEO and PPC plans using platforms such as Google Analytics as a core activity.
• Review performance metrics and draft insights for monthly campaign reports as part of your routine.
• Ship optimized content and technical fixes only after careful backend validation to ensure quality.
• Coordinate with internal partners so that campaigns, content, and measurement standards stay aligned.
• Maintain Excel and Google Docs with clean, well-structured data to support ongoing analysis efforts.
• Test customer interactions and document findings to help drive process improvements over time.
• Support research projects that inform keyword strategy and audience targeting as projects evolve.
• Use Google Analytics and RevenueCloudFX to analyze performance and extract meaningful conclusions.
• Apply basic HTML skills when necessary to support technical tasks and minor adjustments.
• Update documentation in Google Docs to reflect decisions, changes, and lessons learned during projects.
• Participate in team discussions and incorporate feedback to refine deliverables before client review.

Requirements

You are currently pursuing or have recently completed a Bachelor's Degree in any field, demonstrating foundational academic readiness. Classroom-level familiarity with digital marketing concepts is expected for this role, providing a baseline understanding of core principles. Maintaining a GPA of 3.4 or higher during your academic program is necessary to ensure consistent academic performance. Strong written and verbal communication skills help you convey clear, actionable recommendations to both teams and clients. Analytical and research abilities allow you to transform data into practical strategies that support client objectives. Eagerness to learn and accept structured training guides your rapid development in this position and helps you keep pace with agency standards. Interest in web technology and new tools shapes how you approach each assignment and influences your problem-solving methods. Professionalism, dependability, and self-motivation define everyday work habits and contribute to a positive team dynamic. Taking pride in delivering high-quality results, even under urgent timelines, is essential to meeting client expectations and internal standards. Proactive problem-solving helps you address obstacles before they affect clients and reduces the need for last-minute revisions. Curiosity drives you to stretch your skills and grow through ongoing practice and exposure to diverse projects. You respect deadlines, follow instructions accurately, and contribute reliably to collaborative efforts across teams.

Nice to have

The source does not specify any preferred qualifications, skills, or experiences beyond the stated requirements, so there are no nice to have items to include.

Practical notes

The internship is based in Harrisburg, Pennsylvania, and requires on-site presence. The engagement is structured as an internship with a wage of seventeen to eighteen dollars per hour. You should be prepared to work within an agency schedule that may involve coordination across multiple teams and client timeframes. While no specific visa sponsorship details are provided in the source, candidates must ensure eligibility to work in the United States for the duration of the internship. Deadlines for application review are not specified in the source, so interested individuals should follow the standard hiring procedures outlined by the employer. Travel is not a core component of this role, as the position is located in a fixed office environment and focuses on local execution in the Harrisburg area.