Product Manager - Collect'Em All

About the role

The operates at the intersection of design and data, owning the vision for highly addictive level experiences that keep players coming back. You are responsible for designing and creating engaging, challenging, and fun levels that maintain player interest and progression over the long term. This role requires a deep partnership with engineering and art teams to translate abstract design concepts into concrete, playable features that resonate with the target audience. You will analyze player behavior, game metrics, and direct feedback to identify specific opportunities for improvement and drive iterative enhancements. A core part of the position involves structuring, running, and monitoring A/B tests to validate every major design decision and optimize the player experience. You will balance game difficulty curves meticulously to ensure an appropriate challenge that maximizes retention across all levels and player segments. Staying up-to-date with hybrid-casual and puzzle game market trends, including analyzing competitor games and emerging mechanics, is essential for strategic relevance. You will rigorously test and playtest levels and features to ensure they meet the highest standards of quality, enjoyment, and performance. Finally, you will actively contribute to the product roadmap and strategic direction, ensuring that the Collect'Em All vision aligns with broader business and engagement goals.

Key facts

What you'll do

• Participate in the design and creation of engaging, challenging, and fun levels that maintain player interest and progression across the entire game world.
• Develop and iterate on game mechanics and features that enhance the core gameplay loop, ensuring they are robust, enjoyable, and aligned with player expectations.
• Analyze player behavior, game metrics, and qualitative feedback to identify specific opportunities for improvement and drive data-informed design changes.
• Collaborate closely with engineers and artists to bring level designs and features to life, ensuring technical feasibility and visual fidelity are maintained.
• Structure, run, and monitor A/B tests to validate design hypotheses and optimize the player experience based on empirical evidence and behavioral data.
• Balance game difficulty curves systematically to ensure an appropriate challenge and retention across all levels, segments, and progression gates.
• Stay up-to-date with hybrid-casual and puzzle game markets by analyzing competitor games and emerging trends to identify new mechanics and opportunities.
• Test and playtest levels and features rigorously to ensure quality, enjoyment, and a seamless user experience before public release.
• You will contribute to the definition and refinement of the product roadmap and long-term strategic direction for the Collect'Em All portfolio.
• Work iteratively by rapidly prototyping new ideas and incorporating feedback from both the team and data to refine concepts quickly.
• Own specific level segments or feature areas, taking end-to-end responsibility for their design, implementation, and ongoing optimization.
• Translate high-level product goals into detailed design specifications that clearly communicate intent to cross-functional partners.
• Champion the player perspective within the team, ensuring that design decisions consistently prioritize enjoyment, clarity, and long-term engagement.
• Document design decisions and rationale to create a clear historical record that supports future iterations and new team members.

Requirements

• Possess + years of professional experience in game design, product specialist, or a similar role within the mobile gaming industry, with a track record of shipped titles.
• Demonstrate a strong passion for mobile puzzle and hybrid-casual games, coupled with a deep understanding of what makes them engaging, sticky, and successful in the market.
• Maintain an analytical mindset with the ability to interpret complex data sets, identify meaningful trends, and make data-driven design decisions under uncertainty.
• Show a solid understanding of player psychology, including what drives engagement, retention, and satisfaction specifically within puzzle and casual game contexts.
• Exhibit strong communication skills and the ability to clearly articulate design ideas, trade-offs, and rationales to cross-functional teams including engineering, art, and marketing.
• Embrace an iterative mindset with the ability to rapidly test, learn, and improve designs based on feedback from both peers and players in live environments.
• Be fluent in English, both written and verbal, to ensure clear communication with international team members and stakeholders.

Nice to have

• Bring prior experience with Unity or familiarity with common game development tools and pipelines to accelerate collaboration with engineering.
• Possess knowledge of A/B testing methodologies and best practices, including hypothesis formulation, metric selection, and result interpretation.
• Have a proven track record of shipping successful mobile games, with specific examples that highlight your role in design and delivery.

Practical notes

Note: About the company

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees from 40+ nationalities, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.

Work hours are full-time, aligned with standard office hours in Istanbul.

The position is based in Istanbul, and candidates must be able to work from this location.

This role does not require international travel or visa sponsorship.

Candidates must be able to start within a reasonable timeframe as defined by the standard hiring process.

Applications will be reviewed on a rolling basis until the position is filled, so early submission is encouraged.

All hired candidates are subject to background verification as part of the onboarding process.

The role involves frequent interaction with cross-functional teams and requires comfort in a fast-paced, dynamic environment.

You will need to balance creative level design with analytical decision-making to meet both player expectations and business objectives.

Strong ownership of your work and proactive communication are critical to success in this role.

You will be expected to maintain a high standard of quality and polish in all level designs and features you deliver.

The ability to prioritize multiple tasks and manage competing deadlines is essential in this role.

Continuous learning and adapting to new tools, genres, and player preferences is expected as part of the ongoing role.

Feedback from data, peers, and players should be viewed as a gift and used to drive constant improvement.

You will work closely with monetization teams to ensure that design choices support healthy and sustainable revenue models.

The role requires a balance of creative ideation and disciplined execution to meet ambitious product milestones.

You will be accountable for the end-to-end success of your assigned levels, from initial concept through post-launch optimization.

Regular participation in design critiques and planning sessions is required to ensure alignment and clarity.

Success in this role will be measured by the engagement, retention, and enjoyment metrics of the levels you own.

You will need to communicate progress, risks, and dependencies clearly and transparently to stakeholders at all levels.

The position offers opportunities to grow your skills in product management, game design, and data analysis within a high-scale mobile gaming environment.