Growth Associate - End of study internship
Job description
About the role
The offers a demanding environment where you will directly run and optimize paid campaigns across Meta, Google, and TikTok to drive measurable results. On this team, you will develop playable ads and constantly ideate new game concepts specifically tailored for interactive advertising formats to capture user attention. You will analyze user interaction with the full ad stack and monetization flows to identify friction points and opportunity areas. Through rigorous experimentation on placements, formats, and user segmentation, you will work to maximize revenue per user and overall campaign efficiency. A core part of your mission will involve working closely with external publishers by leveraging Voodoo's platform to scale their app growth initiatives effectively. You will handle a comprehensive scope that spans user acquisition, creative content production, monetization strategy, and underlying tech capabilities to ensure campaign success. In this role, you will manage bid, audience, and creative tests for user acquisition campaigns, using data to iterate quickly on performance. You will research audience preferences and translate these insights into compelling game concepts that perform well as playable ads. Ultimately, you will interpret publisher data on Voodoo's platform and implement improvements that enhance performance and profitability for the business.
Key facts
What you'll do
- You will run and optimize paid campaigns across Meta, Google, and TikTok, ensuring alignment with business objectives.
- You will develop playable ads and ideate game concepts for interactive ads that drive high engagement and conversion rates.
- You will analyze user interaction with the ad stack and monetization flows to uncover insights and improvement areas.
- You will experiment on placements, formats, and user segmentation to maximize revenue and campaign efficiency.
- You will work with external publishers using Voodoo's platform to grow their apps and achieve scalable growth outcomes.
- You will handle user acquisition, creative content production, monetization, and tech capabilities to support end-to-end campaign execution.
- You will manage bid, audience, and creative tests for UA campaigns to optimize performance and return on investment.
- You will research audience preferences and conceive game concepts specifically designed for playable ads and interactive formats.
- You will interpret publisher data and implement actions to improve performance on Voodoo's platform.
- You will collaborate with cross-functional teams to align campaign strategies with product and business goals.
- You will monitor key performance indicators and adjust tactics in real time to respond to market changes.
- You will contribute to the creation of campaign reports and performance summaries for internal stakeholders.
- You will support the testing of new ad formats and innovative content types to stay ahead of industry trends.
- You will maintain a strong quality bar by ensuring all campaigns meet brand and compliance standards.
- You will document processes and learnings to build scalable playbooks for future campaign optimizations.
- You will participate in brainstorming sessions to challenge assumptions and propose data-backed growth hypotheses.
- You will leverage third-party tools and internal dashboards to track user journeys and funnel performance.
- You will assist in defining test plans and success metrics for new campaign initiatives.
- You will communicate findings and recommendations clearly to both technical and non-technical partners.
- You will take ownership of assigned campaigns and drive them from launch to optimization and scale.
Requirements
- You are a final-year student from a top engineering or business school (Programme Grande Ecole).
- You require an internship start in January 2027 with a duration that aligns with academic commitments.
- You possess fluency in both English and French, enabling clear communication across teams and stakeholders.
- You demonstrate a strong analytical mindset and are comfortable making data-driven decisions in fast-paced environments.
- You show a genuine interest in mobile apps, games, or performance marketing that motivates your career path.
- You are autonomous and proactive, with proven ability to solve problems independently and efficiently.
- You have a keen attention to detail and the discipline to manage multiple priorities without losing focus.
- You are comfortable working in a dynamic, high-growth tech environment where priorities may shift quickly.
Nice to have
The source does not specify any additional preferred skills or experiences beyond the stated requirements.
Practical notes
Note: Onsite work in Paris is required for this internship position.
Note: Internship conversion based on performance may be considered at the end of the internship period.
Note: About the company
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees from 40+ nationalities, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.