Marketing Unity Developer
Job description
About the role
This role represents a specialized position within Voodoo's Growth team, focused on the technical adaptation of a flagship title for high-impact marketing outputs. The hired individual will serve as the primary technical liaison between development and marketing, owning the entire creative pipeline for one of the company's core products. You will be responsible for manipulating the live game environment to produce visually compelling and strategically optimized advertising content. This involves direct interaction with gameplay systems to ensure that creative concepts are not only visually striking but technically executable within the engine constraints. You will function as both a developer and a creative strategist, translating marketing briefs into functional in-game realities. The position demands a high level of ownership, requiring you to independently manage tasks from initial concept through final asset delivery. You will be instrumental in bridging the gap between engineering precision and marketing agility. Success in this role means directly contributing to the global user acquisition efforts that define the company's market position.
Key facts
What you'll do
- Execute advanced modifications to the Hole.io title using the Unity platform, adjusting gameplay parameters and mechanics specifically to enhance its suitability for video advertising campaigns.
- Engineer custom configurations for animations, scenes, and environments within Hole.io to create visually distinct and engaging content tailored for global user acquisition initiatives.
- Design and implement character skins and thematic rebranding elements that align with specific marketing narratives and creative directions.
- Capture, edit, and upload high-quality gameplay footage that meets the technical standards required for worldwide advertising distribution.
- Package and deliver customized game builds and associated marketing collateral to the growth team for rigorous A/B testing and performance validation.
- Conduct detailed performance evaluations of deployed advertisements to identify successful mechanics and areas for iterative improvement.
- Perform competitive analysis on rival creative strategies to uncover new opportunities and maintain a cutting-edge visual identity.
- Utilize foundational 2D and 3D design skills in tools such as Photoshop and Blender to produce original assets and iterate on existing visual concepts.
- Communicate effectively with stakeholders using spoken and written English to ensure alignment on project goals and deliverables.
- Prototype novel technical solutions and solve complex in-engine problems specific to the demands of mobile hypercasual game advertising.
- Adapt quickly to shifting project requirements and evolving marketing trends within the fast-paced mobile gaming sector.
- Leverage your interest in casual and arcade game genres to inform creative decisions that resonate with the target audience.
- Maintain a high degree of responsibility and adaptability to ensure the timely delivery of critical marketing assets.
- Contribute to the overall success of the Growth team by treating Hole.io as a dynamic canvas for data-driven creative experimentation.
Requirements
- Demonstrate a strong sense of responsibility and adaptability in response to changing project needs and deadlines.
- Possess advanced skills in Unity development, with a proven ability to navigate and modify complex game projects.
- Maintain a specific interest in casual and arcade game genres, particularly those resembling the Hole.io experience.
- Cultivate a creative mindset that approaches technical challenges with innovative and pragmatic solutions.
- Apply foundational capabilities in 2D design using tools such as Photoshop to create and modify visual assets.
- Apply foundational capabilities in 3D modeling using tools such as Blender to support in-game asset creation.
- Utilize advanced skills in Photoshop to refine graphics, textures, and interface elements as required by marketing campaigns.
- Utilize advanced skills in Blender to model and texture 3D elements that enhance the visual appeal of the game.
- Communicate effectively in spoken and written English; knowledge of French is not mandatory but may be beneficial in the Parisian environment.
- Thrive in a collaborative setting where interaction with non-technical teams is essential for project success.
Nice to have
- Advanced skills in Photoshop for detailed graphic editing and asset preparation.
- Advanced skills in Blender for complex 3D modeling and animation tasks.
Practical notes
The position is based in Paris.
It is a full-time engagement.
The compensation package ranges from 45,000 to 55,000 EUR, with additional benefits determined by local regulations.
Confirm specific details on the official application page.
Required proficiencies include Unity, Photoshop, and Blender.