Head of Sales, Citymapper Ads

About the role

You will own the end-to-end commercial strategy for Citymapper Ads across the UK, France, and the US, identifying the highest-value prospects and closing tier-one media buyer relationships. You will build and deepen Citymapper's presence in both direct and programmatic buying ecosystems, managing agency and brand partnerships, reseller networks, and SSP relationships with precision. As a true player/coach, you will lead, coach, and grow a lean sales and account management team while staying personally close to the most complex deals and senior client relationships. You will step in wherever the business needs you, whether that is troubleshooting a campaign, covering an account, or rolling up your sleeves on ad ops, seeing no task as beneath your role. You will translate market signals and customer feedback into actionable product insights, acting as the commercial voice in cross-functional conversations with product and engineering to shape the roadmap. You will design and execute comprehensive sales strategies that identify new revenue opportunities, build direct relationships with agencies and brands, and consistently exceed targets across core markets. This is a rare opportunity to operate with startup autonomy inside a company that moves millions of people every day, with real ownership over a business that is already found its footing and is ready for its next phase of growth.

Key facts

What you'll do

• Own end-to-end commercial strategy for Citymapper Ads across the UK, France, and the US, from identifying the highest-value prospects to closing and growing tier-one media buyer relationships.
• Build and deepen Citymapper's presence in both direct and programmatic buying ecosystems, including managing agency and brand partnerships, reseller networks, and SSP relationships.
• Lead, coach, and grow a lean sales and account management team, setting the bar for excellence while staying personally close to the most complex deals and senior client relationships.
• Step in wherever the business needs you, whether that is troubleshooting a campaign, covering an account, or rolling up your sleeves on ad ops, seeing no task as beneath your role.
• Translate market signals and customer feedback into actionable product insights, acting as the commercial voice in cross-functional conversations with product and engineering.
• Design and execute comprehensive sales strategies that identify new revenue opportunities, build direct relationships with agencies and brands, and consistently exceed targets across core markets.
• Partner closely with finance and operations to own forecasting and commercial reporting, translating pipeline data into accurate projections and clear strategic recommendations.
• Collaborate with marketing and product teams to define and launch targeted campaigns that accelerate demand generation and pipeline velocity in key territories.
• Champion data-driven decision making, using performance metrics to iterate on sales playbooks, refine value propositions, and drive continuous improvement.
• Act as a senior representative of Via in key industry forums and client meetings, reinforcing the Citymapper brand and its leadership in urban mobility advertising.

Requirements

• 8+ years of experience in digital media sales or ad tech leadership, with deep fluency in both direct brand/agency sales and programmatic ecosystems (SSPs).
• Established network across agency and brand contacts in the UK, US, and ideally France, with demonstrated success managing the full business development cycle from sourcing through close and consistently exceeding revenue targets.
• Comfortable owning forecasting and commercial reporting, with a track record of translating pipeline data into accurate projections and clear strategic recommendations.
• A genuine player/coach: you lead from the front, set high standards, and are equally comfortable running a high-stakes pitch and jumping into a campaign operations issue when the team needs it.
• A self-starter who thrives in fast-moving, ambiguous environments - highly organised, detail-oriented, and able to juggle multiple priorities without losing momentum or dropping the ball.
• A strong communicator and collaborator who builds trust quickly across geographies, functions, and seniority levels.
• Proven experience selling to enterprise media buyers and agencies, with a history of managing complex, multi-channel campaigns.
• Fluency in French is a strong plus, aligning with the strategic importance of the French market for Citymapper Ads growth.

Practical notes

• There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?