Associate Field Marketing Manager

About the role

You will own the execution of regional marketing strategies that elevate brand awareness and accelerate pipeline growth within assigned UK target accounts. You will craft and deploy integrated campaigns that drive engagement across existing customers and high-potential prospects in the MedTech sector. This role demands close collaboration with internal Strategy and Account teams to ensure every initiative supports precise territory alignment and measurable outcomes. You will leverage data and insights to optimize demand generation efforts, ensuring activities translate into qualified interest and pipeline contributions. The position requires fluency in both strategic planning and tactical execution, as you manage multiple initiatives in a fast-paced, innovative environment. You will champion the company mission by connecting Veeva's industry cloud capabilities to real-world customer value in life sciences. This role is designed for a proactive professional who thrives on ownership, clarity, and structured execution. Your work will directly influence how Veeva is perceived and chosen within the MedTech ecosystem.

Key facts

What you'll do

Develop and implement field marketing initiatives that align with regional objectives and support the growth of the MedTech organization.

Collaborate with Strategy and Account teams to refine territory coverage, ensuring marketing activities are precisely targeted and synchronized with account priorities.

Design and execute demand generation programs that create measurable interest and move targeted accounts through the buying journey.

Own end-to-end planning and execution of events, from concept development to post-event follow-up, maximizing impact and engagement.

Lead the creation of tailored communications and narratives that resonate with key stakeholders in the MedTech ecosystem.

Manage and optimize digital marketing efforts to strengthen brand presence, nurture leads, and reinforce Veeva's thought leadership.

Coordinate closely with cross-functional partners to ensure alignment between campaigns, product launches, and customer success initiatives.

Analyze campaign performance, identify opportunities for improvement, and apply insights to future programs across the UK region.

Serve as a strategic marketing partner for key accounts, helping to uncover opportunities and address evolving customer needs.

Ensure all marketing activities adhere to company standards, legal requirements, and Veeva's core values of integrity and customer focus.

Support the development of compelling narratives that connect Veeva's industry cloud solutions to tangible outcomes for MedTech customers.

Act as an operational owner for marketing projects, balancing priorities, timelines, and stakeholder expectations in a dynamic environment.

Requirements

You must possess a bachelor's degree or equivalent practical experience, demonstrating a solid educational foundation or comparable professional background.

You bring a proven track record of at least three years in field marketing, demand generation, or a closely related role within a SaaS or technology environment.

You have direct experience managing complex projects and multiple priorities while maintaining a high level of accuracy and attention to detail.

You are comfortable operating effectively in a matrixed organization, navigating ambiguity, and driving results without direct authority.

You have hands-on experience with digital marketing channels and tools, including but not limited to email, web analytics, and marketing automation platforms.

You demonstrate strong written and verbal communication skills, with the ability to tailor messages for diverse audiences and stakeholders.

You are a collaborative team player who actively seeks input, builds trust, and partners effectively with cross-functional colleagues.

You are comfortable traveling within the UK region for marketing events, customer visits, and stakeholder meetings as business needs require.

Nice to have

Experience in the MedTech, life sciences, or regulated industries is preferred, providing context for compliance and customer expectations.

Familiarity with Veeva's industry cloud products and mission-driven approach to life sciences will be viewed favorably.

Practical notes

This role may require travel within the United Kingdom for marketing events, customer engagements, and internal meetings.

You must be eligible to work in the United Kingdom without sponsorship, as the company is not currently able to sponsor visas for this position.

Candidates should expect ongoing adjustments in priorities, reflecting the dynamic nature of a high-growth, mission-driven environment.