Director of Golf Club Fitting & Sales

About the role

This role owns the end-to-end club fitting and sales systems for multiple locations. You will architect and implement the complete guest journey from initial assessment through final delivery, ensuring every interaction reflects the Urban Golf Performance standard. You own the financial outcomes of this high-impact revenue stream, driving club revenue, attach rates, and gross margin targets with clear accountability. You will build the conditions for success by hiring, coaching, and holding a team of lead fitters and coaches accountable for performance and retention. Leadership in this position means setting a clear, repeatable strategy that converts performance metrics into compelling product recommendations and premium packages. You will remove obstacles for your team by streamlining workflows between the fitting bay and the build shop, ensuring rapid turnaround on custom builds. This is a hands-on leadership position where your visible, predictable presence sets the tone for a fast-paced, high-growth environment. You will represent the premium brand with integrity and expertise, establishing trust with guests and partners alike.

Key facts

What you'll do

Establish a clear, repeatable fitting flow that delivers consistent guest experiences at every Urban Golf Performance site, from check-in through analysis to final delivery.

Coach fitters and coaches on confidently presenting equipment and connecting performance metrics to product recommendations that drive attach rates.

Define standardized fitting and sales processes including product recommendations, pricing, and packaging strategies to create a scalable blueprint for all locations.

Maintain simple, organized demo setups that are easy for coaches to use across locations, reducing setup time and improving guest comprehension.

Set clear KPIs, performance standards, and accountability measures for fitters and sales staff, tracking progress and driving continuous improvement.

Collaborate with the build shop to ensure efficient turnaround times and high-quality custom builds, aligning production capacity with sales forecasts.

Improve systems and processes between fitting and build teams based on feedback and direction, eliminating bottlenecks and enhancing the guest journey.

Manage vendor and OEM relationships with Titleist, TaylorMade, Callaway, Ping, and others to align availability with business needs and negotiate optimal terms.

Recruit, select, and develop a high-performing team of fitters and coaches, ensuring coverage, capability, and consistency across all sites.

Analyze sales and fitting data to identify trends, optimize inventory, and refine the product mix for maximum revenue and guest satisfaction.

Champion the integration of performance data with equipment recommendations, using technology and tools to support informed selling decisions.

Own the end-to-end guest experience in the fitting room, ensuring that every interaction reinforces the value of the Urban Golf Performance brand.

Drive revenue growth through strategic packaging, upselling, and cross-selling of clubs, fittings, and performance services.

Serve as the primary point of contact for OEM partners, providing feedback on product trends, market needs, and operational improvements.

Develop and execute training programs that elevate the product knowledge and selling skills of all coaching and fitting staff.

Establish best practices and documentation that enable rapid scaling of the fitting and sales function without compromising quality.

Requirements

The posting states a bachelor's degree requirement. Demonstrated experience building and scaling systems rather than only maintaining existing ones, with a track record of process improvement.

Proven background in sales leadership and revenue generation in a golf or related equipment environment, with clear results.

Experience recruiting, managing, and developing teams to meet performance standards in a fast-paced setting.

Strong communication skills to train and influence coaches and fitters in person, with the ability to convey complex concepts clearly.

A competitive, driven mindset comfortable with numerical accountability and high-growth targets, embracing pressure and ownership.

Hands-on capability to operate in an in-person, fast-paced, high-growth workplace, standing and moving actively throughout the day.

A demonstrated history of using core tools such as fitting software, demo equipment, and integrated sales systems to drive outcomes.

Commitment to maintaining the premium brand standards of Urban Golf Performance in all guest interactions and operational decisions.

Practical notes

The role is central to scaling one of the highest-impact revenue streams for Urban Golf Performance.

Typical interview steps

Leadership hiring usually includes a strategy case, a people scenario, and a values conversation. Candidates may be asked to turn around a struggling team or plan for growth. Past results are examined closely, especially how decisions were made. Interviewers dig into specific decisions you made and their consequences. Preparing two or three decision stories with numbers and lessons is the best use of time.

Good to know

The role focuses on club fitting and sales within a high-end performance environment.

Core tools include fitting software, demo equipment, and integrated sales systems.

Success is measured by club revenue, attach rates, gross margin, and build turnaround times.

The position demands system building, team leadership, and premium brand representation.

Rapid growth provides ownership and impact for the right leader.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Leadership careers move from manager to senior manager, director, and executive roles. Each step adds more scope and more responsibility for outcomes. The best leaders keep learning how to delegate, communicate, and decide. Leadership careers reward a record of building and developing people. The higher you go, the more your communication shapes the whole organization.