Sr. Marketing Experience Manager

About the role

This role owns and elevates Uber Freight's experiential brand through premium, flawless event execution. The owner drives end-to-end event success while aligning tightly with Sales and cross-functional partners. They translate complex platform capabilities into compelling narratives that resonate with enterprise audiences in dynamic freight environments. The position ensures every interaction reinforces trust, clarity, and brand consistency across all touchpoints. This owner acts as the operational backbone for high-stakes industry gatherings and curated experiences. They synthesize feedback, performance metrics, and market signals to refine the event strategy continuously. The role demands comfort with ambiguity and the ability to lead in fast-paced, deadline-driven scenarios. Ultimately, this hire is accountable for making every event feel intentional, valuable, and seamlessly integrated with the broader commercial engine.

Key facts

What you'll do

Establish the annual industry events and hosted experiences calendar in collaboration with cross-functional stakeholders. This framework guides investment and ensures consistent presence across the fiscal year.

Define the narrative pillars and content architecture that turn complex logistics concepts into coherent event themes. These elements communicate value and reinforce the brand across event touchpoints.

Own end-to-end event ownership from initial brief to post-event analysis, ensuring resilience in execution and delivery under varying conditions. This end-to-end ownership ensures events are well-prepared and resilient.

Partner closely with Sales leadership and field teams to design event strategies that unblock pipeline, support quota attainment, and maintain continuity under pressure. This presence supports Sales efforts and maintains continuity under pressure.

Leverage performance analytics to inform allocation decisions, prioritizing channels and events that demonstrate the strongest strategic and revenue alignment. Allocation decisions are informed by performance data and strategic priorities.

Forge deep collaboration with revenue operations and finance to model event profitability, forecast impact, and connect activity directly to booked outcomes. This partnership connects event activities to business outcomes.

Champion insights generation from event feedback, session engagement, and stakeholder interviews to identify high-impact speaking placements and deepen client engagement. Insights enable high-impact speaking placements and deeper client engagement.

Implement closed-loop feedback systems that capture learnings from each activation and rapidly refine future strategy, creative, and operational playbooks. Tight feedback loops refine future strategy and execution.

Enable coherent omnichannel storytelling by aligning event themes with content, demand generation, and product marketing initiatives across digital and field channels. Collaboration ensures consistent and effective market presence.

Provide transparent reporting and dashboards that track event influence on awareness, pipeline creation, and customer sentiment. This visibility supports data-driven decisions.

Requirements

7+ years of B2B field marketing and enterprise event operations experience, with a track record of owning complex, multi-regional initiatives.

Demonstrated experience hosting events in B2B environments, including large conferences, intimate workshops, and roadshows.

Proven ability to manage budgets, vendors, and logistics for events ranging from regional sessions to marquee industry gatherings.

Willingness and ability to travel as needed for onsite management and activation, estimated at 25%, including occasional evenings and weekends to support critical events.

Strong written and verbal communication skills, with the ability to simplify sophisticated freight and logistics concepts for diverse audiences.

Comfort working in matrixed organizations, aligning with Sales, Product, Legal, and Finance stakeholders to advance shared objectives.

Proficiency in event platforms and martech tools such as Cvent, Salesforce, and HubSpot, with a mindset focused on clean data and reliable reporting.

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience, combined with a minimum of 7 years of relevant experience.

Understanding of compliance and legal considerations in B2B event marketing, including privacy, disclosures, and platform terms.

Nice to have

Experience with transportation and logistics industry events, associations, and media partnerships.

Background in managing speaker programs, content tracks, and session-level design.

Familiarity with advanced attribution models that tie event activity to pipeline and revenue in B2B SaaS or marketplace environments.

Practical notes

This role does not have immigration sponsorship or transfer options.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Field marketing professionals often work with event platforms and marketing stacks such as Cvent, Salesforce, and HubSpot.

Event-driven B2B roles typically require strong project management, cross-functional collaboration, and comfort with frequent travel.

Measurement and reporting are central to demonstrating event impact in enterprise marketing environments.