Sales Manager (German

About the role

This position conducts consultative B2B sales across Europe, translating client brand vision into custom signage solutions while managing the full sales cycle. The hire owns the end-to-end responsibility for client relationships, ensuring that every interaction aligns with both brand integrity and operational feasibility. Success in this role advances careers within a fast-scaling, founder-led company that views selling as a disciplined and consultative practice. The Sales Manager (German) acts as the primary commercial driver, identifying opportunities and converting them into tangible business outcomes. This role requires a balance of strategic thinking and execution, focusing on how solutions solve complex business problems for diverse clients. The position leverages deep product knowledge to address specific client needs and reinforces the company's reputation for reliability. You will be expected to uphold the highest standards of professionalism while navigating the nuances of European market dynamics.

Key facts

What you'll do

Convert qualified leads into committed business through consultative conversations with B2B clients spread across European markets.

Uncover client needs for custom signage projects, providing advisory guidance that directs decisions toward satisfying both brand and operational expectations.

Strengthen future pipeline momentum by generating referrals and securing repeat business from established partnerships with major brands and agencies.

Maintain CRM records that demonstrate disciplined pipeline management, executing tight follow-ups and delivering accurate reporting that stakeholders depend on.

Clarify client expectations for custom signage projects from the outset, coordinating closely with internal design and production teams to ensure alignment.

Expand sales capabilities continuously through targeted training, coaching, and feedback that refine techniques and deepen product understanding.

Champion a hunter mindset, actively seeking out opportunities and closing deals rather than relying solely on inbound interest.

Tackle technical product complexity with agility, becoming comfortable with intricate signage solutions without requiring extensive guidance or support.

Embrace ambition for professional growth, utilizing an environment that promotes from within and rewards development oriented professionals.

Ensure all client interactions reflect the company's values, maintaining consistency in communication and execution across European territories.

Build trust with stakeholders by demonstrating reliability, transparency, and a results-driven approach to sales management.

Utilize data and insights to refine sales strategies, adapting approaches based on performance metrics and evolving market conditions.

Collaborate with cross-functional teams to resolve challenges, streamline processes, and enhance the overall client experience.

Represent the company in industry discussions, contributing to the brand's authority and visibility in the signage sector.

Requirements

B2B sales experience exceeding 2 years demonstrates a genuine passion for selling beyond routine transactions and transactional interactions.

German language proficiency at a native level is essential for this role and cannot be substituted under any circumstances.

Internal collaboration depends on good English, ensuring clear and efficient communication with cross-functional partners across regions.

You read clients with empathy, adapting your approach to their context and simplifying complex information without sacrificing substance or detail.

You maintain the discipline and structure required to keep pipelines, process steps, and reporting reliable, transparent, and consistently accurate.

A hunter mindset drives you to actively seek out opportunities and close deals rather than waiting for inbound interest to materialize.

You quickly acclimate to technical product complexity, learning intricate signage solutions efficiently without leaning heavily on guidance.

Ambition to grow is nurtured here, as the company promotes talent internally and rewards professionals who prioritize development and long-term growth.

You exhibit resilience in the face of rejection, using setbacks as learning opportunities to refine your approach and strengthen future performance.

You adhere to ethical standards in all interactions, ensuring that client trust and company reputation remain uncompromised at all times.

Practical notes

This role operates within European markets and expects collaboration with a distributed, international team.

Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

Roles in this field rely on consultative discovery and structured sales processes to manage complex B2B decisions.

Products in physical signage and brand identity influence how sales conversations balance creativity and operational detail.

Mastering CRM tools and collaboration platforms supports forecasting, pipeline health, and cross-team coordination.

Continuous learning through coaching and training sustains performance in competitive, high trust sales environments.

Outbound prospecting and referral cultivation expand opportunity pipelines for experienced sellers.

Career growth

Sales careers can move from SDR or associate to account executive, senior AE, manager, and director roles. Some sellers move into partnerships, account management, or revenue operations. Compensation typically mixes a base with commission tied to results. High performers in sales typically move into larger accounts, team leadership, or sales operations. Quota history and references carry the most weight in promotion.