E-Commerce, PLG Commercial

About the role

You will own the end-to-end commercial motion for mid-market and PLG e-commerce brands inside the Terrific Live platform. You will discover and convert high-intent buyers across the Shopify ecosystem by aligning product value with revenue outcomes. You will act as the primary commercial operator at the intersection of product, sales, and customer experience. You will design and scale repeatable PLG motions that turn free trials into paid conversions and usage into expansion. You will directly shape product onboarding and monetization levers to accelerate buyer adoption and retention. You will own key performance indicators such as pipeline, conversion rate, and customer acquisition efficiency for your segment. You will operate with autonomy, making fast decisions that drive measurable revenue impact in a global, remote-first environment.

Key facts

What you'll do

Identify and prioritize high-value segments within the Shopify ecosystem to build a scalable PLG motion.

Convert product-led engagement into paid contracts by orchestrating trial-to-activation journeys for e-commerce brands.

Own end-to-end revenue performance for mid-market customers, closing deals in the $20K-$200K range without handoffs.

Design and iterate on PLG conversion loops, aligning free trial experiences with activation and monetization triggers.

Partner with Product to refine onboarding flows, in-product messaging, and monetization features that drive conversion.

Analyze behavioral drop-off points and implement experiments that improve activation, retention, and expansion metrics.

Lead discovery and positioning for DTC and mid-market buyers, translating platform capabilities into clear ROI on conversion and revenue.

Build and manage relationships within the Shopify Partner ecosystem, agencies, and commerce enablement platforms.

Expand Terrific Live visibility through marketplace optimization, integrations, and strategic distribution channels.

Evaluate and document the buyer journey for e-commerce technology, removing friction from evaluation to purchase.

Define and track core commercial metrics such as pipeline coverage, win rate, and cost-to-revenue across your segment.

Champion data-driven decisions by correlating product usage patterns with revenue outcomes and renewal signals.

Represent Terrific in external forums, demos, and proof-of-concept exercises that showcase live shopping and first-party data value.

Continuously communicate insights from customers and prospects back to Product and GTM teams to influence roadmap priorities.

Own your book of business with end-to-end responsibility for growth, retention, and expansion in assigned segments.

Requirements

You must have direct, recent experience selling SaaS to e-commerce brands across mid-market segments.

You must understand the technical and commercial dynamics of Shopify, WooCommerce, and Magento ecosystems.

You must have hands-on experience in product-led growth environments, including self-serve onboarding and in-product conversion.

You must have a track record of independently closing commercial deals in the $20K-$200K range for mid-market customers.

You must demonstrate strong commercial instincts, focusing on revenue outcomes rather than activity metrics.

You must be able to work cross-functionally with Product, Design, and Analytics to influence growth and conversion initiatives.

You must be a clear communicator who can translate technical features into business outcomes around conversion lift and AOV.

You must be able to identify friction in the buyer journey and drive changes that remove or reduce that friction.

You must be legally authorized to work in the country where this role is based without requiring sponsorship for this position.

You must be available to start within a timeframe that aligns with immediate business needs as defined by Terrific.

Nice to have

Experience in the Shopify Partners ecosystem or marketplace-driven SaaS environments.

Background in commerce enablement platforms, retail technology, or related verticals.

Prior experience selling to or working directly with DTC brands.

History working in mid-market SaaS sales motions outside of pure enterprise contexts.

Exposure to product-led growth environments, metrics, and experimentation methods.

Practical notes

This is a contract role with flexible hours aligned with global coverage expectations.

Travel is not required for this position as it is fully remote and location-independent.

Visa sponsorship is not available for this role.

Candidates must meet the stated requirements without exception; partial substitutions will not be considered.

The role is based in Miami for tax and compliance purposes, and remote work is structured around this location.

Why Terrific

Terrific Live is a social commerce platform that helps retailers, eCommerce brands, and media groups grow revenue through live, interactive, social-native shopping experiences on their own properties. Our platform connects audiences and presenters in real time - streaming across Latin America, Europe, and Israel - and turns content into measurable commerce. We power conversion directly inside owned channels - turning traffic into transactions and first-party data. Because we believe customer data should belong to the brands who earn it - not third-party platforms - we built a solution that puts brands in control of their growth and relationships. This contract role gives you ownership of a critical growth channel at the intersection of PLG and sales, with direct impact on revenue through both product and commercial motion. You will work on a product tied directly to conversion and transaction value, with high autonomy in a fast-moving, global team. You will define how Terrific wins in e-commerce at scale by designing and executing a PLG motion that drives predictable, efficient revenue.

Success Looks Like

You will build a strong pipeline within the Shopify ecosystem quickly by engaging the right buyers at the right stage with tailored value propositions. You will close your first deals within approximately 30-60 days by demonstrating clear outcomes around conversion lift, AOV, engagement, and revenue. You will improve trial-to-paid conversion through iterative changes in product onboarding, messaging, and in-product prompts. You will drive consistent revenue at a multiple of at least 3-5x your cost of acquisition within approximately six months, proving the scalability of your PLG motion. You will establish a repeatable playbook for acquiring, converting, and expanding within the e-commerce segment that other commercial operators can follow and scale.