Real Estate Creative Lead

About the role

You define the creative strategy and narrative for our real estate vertical, shaping how brands tell stories that resonate deeply with homebuyers and sellers. You will architect a repeatable system of content frameworks, formats, and playbooks that turn complex real estate journeys into clear, compelling, and actionable experiences. You will own the end-to-end creative process, from initial concept and scripting through production briefs and performance analysis, ensuring every piece aligns with the brand's voice and business goals. You will partner directly with agents, developers, brokers, and real estate companies to elevate their content, guiding them from idea to execution. You will design signature campaigns and flagship creative experiences that demonstrate the power of innovative real estate storytelling. Ultimately, you will set the voice, tone, and creative direction for the entire category, influencing how the industry approaches content and commerce.

Key facts

What you'll do

• Architect the content strategy for the real estate vertical, defining pillars, themes, and long-term narrative arcs.
• Build a scalable library of repeatable content frameworks, creative playbooks, and formats that can be easily adopted across audiences.
• Translate complex real estate topics into educational, entertaining, and inspiring stories that guide users through the buying and selling journey.
• Develop editorial planning and content calendars that align with market moments, seasonal trends, and business objectives.
• Create concept documents, scripts, production briefs, and storytelling frameworks for video, social, and live experiences.
• Design and refine the methodology that turns successful content into best practices and product features.
• Act as the creative partner for agents, developers, brokers, and real estate companies, helping them produce higher-quality content.
• Lead the creation of signature content campaigns and flagship creative experiences that showcase innovative real estate storytelling.
• Define the voice, tone, and creative direction for the real estate category across all touchpoints.
• Analyze performance data and qualitative feedback to iterate and strengthen content frameworks and storytelling approaches.
• Champion experimentation with new formats and platforms, from short-form video to immersive experiences.
• Ensure all creative work supports measurable outcomes such as engagement, traffic, leads, and business results.
• Collaborate with production teams and stakeholders to maintain brand consistency while enabling rapid experimentation.
• Document and share learnings to continuously improve the creative playbook and product integration.
• Identify emerging trends in real estate, media, and consumer behavior to keep the platform ahead of the curve.
• Mentor and influence partners on best practices for content creation within the ecosystem.

Requirements

You are a proven content creator with a strong portfolio that demonstrates your ability to drive engagement and outcomes through storytelling. You do not necessarily come from real estate, but you instinctively understand what makes people stop scrolling and take action. You think in stories and narrative arcs rather than isolated posts or ads. You know how to turn an idea into content that people actually want to watch, share, and remember. You are constantly studying what makes content perform, whether it is Instagram, TikTok, YouTube, LinkedIn, or the next platform, and you spot patterns before others do. You are deeply curious, creatively fearless, fast-moving, and AI-native in your workflow and mindset. You enjoy building things from scratch more than maintaining existing processes or rigid templates. You communicate with clarity and empathy, adapting your tone for different audiences and mediums. You are comfortable making decisions quickly and iterating based on real-world feedback and data.

Nice to have

Experience working with real estate professionals, agents, or brokerages to understand their specific content challenges and goals. Familiarity with live shopping, video production, and content operations in a SaaS or platform environment. Knowledge of how to integrate creative workflows with product features and user journeys.