Copywriter
Job description
About the Role
This is a founding creative role where you will define the voice and tone of Superpower as we build a new health system. You will own the full spectrum of messaging from high-impact campaign concepts to the exact words that drive conversion. You will translate complex science into clear, compelling narratives that make people feel seen and motivated. You will balance emotional storytelling with sharp persuasion to guide members through the customer journey. You will act as the central voice for the brand, ensuring consistency and impact across every touchpoint. You will collaborate closely with brand, creative, and growth teams to iterate and elevate our language. You will craft messages that resonate deeply and perform at scale.
Key Facts
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Location: USA
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Engagement: Full-time
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Compensation: $125,000 - $130,000 base pay (non-inclusive of equity)
What You'll Do
- Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy.
- Write across channels including landing pages, email, paid social, and other performance creative.
- Script longer-form campaign films, founder videos, and branded content.
- Develop hooks, concepts, and messaging angles for performance creative.
- Balance emotional storytelling with persuasion and conversion.
- Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds.
- Turn abstract ideas into sharp, memorable language that works in real campaigns.
- Adapt tone and structure for different audiences, channels, and stages of the funnel.
- Support testing initiatives by producing multiple versions of copy for experimentation.
- Ensure clarity and impact in every line you own, from first draft to final release.
Requirements
- ~3-6 years of copywriting experience in agency or in-house roles.
- A strong portfolio demonstrating both brand/campaign work and performance/conversion writing.
- Exceptional ability to simplify complex ideas into sharp, memorable language.
- Comfortable writing everything from a three-word headline to a three-minute script.
- Deep understanding of direct-response principles and how to drive action through words.
- Strong grasp of audience targeting, positioning, and messaging frameworks.
- Excellent command of tone, pacing, and rhythm across long and short form copy.
- Proven experience writing for high-stakes, trust-driven categories such as health and wellness.
Nice to Have
- Experience in health, wellness, medical, or other science-heavy categories.
- Agency background with range across clients and tonal registers.
- Long-form performance writing (VSL-style scripts, sales pages).
Why Superpower
- Mission that matters: we catch diseases before they start and change people's lives.
- Radical empowerment: no layers of approval, no waiting for permission - if you see a problem, we reward people that solve them.
- A-players only: small team of exceptional people who actually do the work.
- Founder mode: everyone is an IC here, including leadership. We don't delegate, we build.
- Competitive compensation with equity in a company at the frontier of health and AI.
- Superpower your own health - we live the ethos.
The San Francisco, CA base pay range for this role is $125,000 - $130,000 (non-inclusive of equity).
Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
About Superpower
We're on a mission to build a new health care system that extends and enhances human life. Superpower is building a health system that is preventative, personalized, and performance-enhancing - bringing the best of health into one place.
93% of our members say we're better than their doctor or life-changing, and 60% discover something their doctor missed.
We're a Series B company built by a YC-alum team, and this is a founding creative role: you'll be Superpower's first dedicated copywriter, shaping how the brand sounds from the ground up.
About Superpower
Superpower is a new health system on a mission to extend and enhance human life.
We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.
- superpower.com/series-a
- Superpower Overview
- Culture at Superpower
Company Philosophies
- We are all here to genuinely do our life's best work
- Insanely high talent bar, never settling. A players only (see Steve Jobs)
- We live to work as much as we work to live. But we sustainably espouse the Superpower ethos of putting health first
- We aim to set the gold standard for team health culture on the planet - live the ethos!
Investors
- Forerunner
- 8VC
- Evan Moore
- Cyan Bannister
- Balaji Srinivasan
- Arielle Zuckerberg