Copywriter

About the role

We are currently seeking a Copywriter to engage with every stage of the creative workflow. The position focuses on developing culture-first narratives as part of our New York based creative team. You will act as a guardian of storytelling for our brand partners, transforming abstract ideas into tangible work through diverse formats and distinct stylistic approaches. The ideal candidate possesses a firm grasp of language fundamentals and consistently aims to produce clever, original material. Collaboration is central to this position; you will work closely with colleagues across various departments, with a primary partnership with an Art Director. This role demands a commitment to creating innovative work that disrupts the advertising landscape and broader cultural sphere. The successful applicant must embody the concept of being a Spoon, demonstrating a willingness to care deeply, experiment without fear, and value the team environment. This position is located in our New York office and follows a hybrid schedule, requiring in-office presence on Tuesdays, Wednesdays, and Thursdays. The target compensation for this role is between $80,000 and $110,000 annually. Final salary is calculated using a variety of criteria such as relevant background, expertise, capabilities, specific job responsibilities, and location. Employees in this role will have access to benefits including medical, dental, and vision coverage, a 401(k) with matching contributions, paid time off, and additional perks.

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What you'll do

• Conduct deep analysis of cultural contexts to inform narrative strategy for brand collaborators.
• Translate ambiguous creative briefs into structured outlines that clarify objectives and audience targets.
• Draft intake documentation that captures tone, voice, and strategic direction before any writing begins.
• Construct detailed build plans that map format selections against narrative trajectories for integrated campaigns.
• Write initial drafts that prioritize clarity of voice, rhythmic flow, and strict adherence to strategic goals.
• Iterate on copy based on collaborative feedback to refine messaging for multi-platform deployment.
• Manage the delivery of polished materials that meet strict deadlines and support ongoing campaign schedules.
• Lead the development of original expressions designed to spark discussion across industry and cultural boundaries.
• Provide precise guidance during revision stages, balancing creative vision, strategic direction, and logistical realities.
• Edit and proofread all content to ensure grammatical precision, consistency, and brand alignment.
• Synthesize feedback from partners to rapidly iterate on concepts while maintaining high standards of quality.
• Support team activities that harmonize in-office collaboration with focused remote work sessions.
• Present written concepts in a clear and compelling manner to stakeholders and creative leadership.
• Explore innovative narrative structures that challenge conventional advertising approaches.

Requirements

Applicants must present three to five years of professional writing experience specifically within advertising or related industries. A strong command of the written language is mandatory, demonstrated by the ability to create clear and clever sentence structures. You must show proficiency in modifying work for different media while preserving the core integrity of the message. Immediate availability to adhere to the hybrid work schedule in the New York office on the specified days is necessary. Candidates must be able to work collaboratively in a fast-paced, deadline-driven environment. Strong organizational skills are required to manage multiple projects and competing priorities effectively. A genuine interest in culture, technology, and storytelling is essential for success in this role. Applicants must be willing to embrace feedback and revise work repeatedly to achieve the highest standard of quality. The ability to communicate clearly and professionally with cross-functional teams is a non-negotiable requirement. You must be prepared to contribute to an environment that values experimentation, psychological safety, and rigorous critical thinking. Reliable transportation or equivalent means to access the New York office on required days is expected.

Nice to have

No specific supplementary skills or tools are required for this position. All details regarding the application process can be confirmed on the official portal.