Crypto Marketing Copywriter

About the role

HIGHER! is a new business branch of Crypto Banter on a mission to help people change their lives through dopamine-fueled, 1-7 day challenges across crypto, AI, trading & beyond. The role owns the conversion engine for this new vertical, translating ambitious product visions into words that drive action and build momentum. You will own the full creative scope of user acquisition challenges, from first-touch ad copy to in-challenge checkpoint messaging and lifecycle sequences. This is a hands-on, high-output position where your sentences directly move the needle on sign-ups, engagement, and retention. You will think in angles, structure objections, and craft narratives that make skipping the challenge feel like the wrong choice. The work is designed for someone who thrives on rapid iteration and seeing ideas tested in the real world.

Key facts

What you'll do

Write conversion-driven copy that sells crypto concepts without sounding generic, owning the words that move people from scroll to sign-up.

Own the email and lifecycle journey by writing sequences that guide a lead from first sign-up to active participant, including welcome flows, launch sequences, and win-back messages.

Fuel paid media performance by partnering with the performance team to write sharp hooks, angles, and primary copy for Meta and other paid campaigns.

Crack the crypto audience by getting inside the head of a trader, understanding their fears and desires, and writing in a voice that earns trust across experience levels.

Translate complex crypto and trading concepts into clear, compelling copy that lands with both degens and newcomers while maintaining credibility.

Test, learn, and sharpen copy by writing variants, measuring performance, and feeding insights back into every new piece of content you produce.

Leverage AI to multiply output, building prompt systems and workflows that automate research, variant generation, and repurposing of messaging across channels.

Approach copy as a measurable asset, using data to refine language, improve conversion, and ensure every word earns its place in the funnel.

Produce high-quality copy at a fast, consistent pace to meet the demands of a daily, launch-driven business that scales quickly.

Communicate clearly in UK English with a bias to action, thriving in a lean, high-output team where you own results and drive outcomes.

Maintain a portfolio that demonstrates direct response success, with examples of ads, emails, and sequences that drove measurable conversions.

Partner closely with performance and product teams to align messaging with targeting, creative, and user journey goals.

Continuously research the crypto and trading culture to keep the voice authentic, relatable, and ahead of emerging narratives.

Treat every campaign as an experiment, using insights from wins and losses to refine future storytelling and creative direction.

Requirements

You have a proven track record as a conversion copywriter with a strong portfolio showing direct response results in crypto, finance, or adjacent spaces.

You have hands-on experience writing and structuring email and lifecycle campaigns, with a clear understanding of segmentation, timing, and user journey mapping.

You have written for paid social environments, ideally Meta, and understand how copy works alongside creative and targeting to influence performance.

You possess a genuine understanding of crypto, trading, and the surrounding culture, allowing you to write credibly for an experienced and diverse audience.

You are fluent in using AI tools to enhance your workflow, building systems that help you generate and test copy variants at scale.

You care deeply about how copy performs, using data and testing to sharpen messaging and improve results over time.

You can produce high-quality copy quickly, meeting the pace of a fast-moving business without compromising clarity or conversion intent.

You communicate clearly in UK English, with a bias to action and comfort working in a lean, results-focused environment.

Nice to have

A working knowledge of search, SEO, and Google campaigns.

Exchange experience.

An understanding of trading.

Practical notes

Work is conducted remotely, with alignment to South African Standard Time office hours.