Head of Marketing, Southeast Asia

About the role

Stripe is seeking a regional marketing leader to manage our strategy and execution across Southeast Asia. You will work alongside sales and product teams to drive growth, brand awareness, and customer acquisition in one of the world's most dynamic digital economies. The successful candidate will own the end-to-end marketing strategy for the region, translating global objectives into localized programs that resonate with diverse audiences. You will be accountable for building and scaling demand generation initiatives that directly contribute to pipeline and revenue targets. This role requires a strategic thinker who can synthesize complex market dynamics into clear narratives for both executive and technical stakeholders. You will champion data-driven decision making to optimize campaigns and demonstrate the tangible impact of marketing investments. The position involves fostering deep collaboration with cross-functional partners to ensure marketing efforts are tightly aligned with sales velocity and product launches. Ultimately, you will shape the perception of Stripe as the indispensable financial infrastructure partner across the region.

Key facts

What you'll do

• Architect and deploy a comprehensive marketing strategy for Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea, ensuring alignment with local market nuances.
• Generate qualified pipeline and oversee the full customer lifecycle through targeted campaigns and coordinated field programs with the sales team.
• Partner with sales, SDR, and solutions architecture teams to co-develop regional revenue goals and execute plans to achieve them.
• Localize global messaging for both executive and technical audiences, carefully addressing specific regional trends such as cross-border commerce and embedded finance.
• Design and manage account-based marketing initiatives, executive roundtables, and industry events to amplify Stripe's market presence and authority.
• Cultivate and maintain strategic relationships with regional partners, including venture capital firms, accelerators, and industry associations.
• Utilize program performance data to iteratively refine strategies and deliver clear reports on revenue impact and marketing effectiveness.
• Synthesize and communicate market intelligence regarding competitive dynamics and emerging industry trends to leadership for strategic planning.
• Leverage AI tools for task automation and list building while rigorously maintaining data privacy standards and compliance.
• Develop and own the regional content strategy, ensuring assets are optimized for diverse buyer journeys and technical sophistication.
• Manage the regional marketing budget and forecast spend, ensuring efficient allocation across channels and initiatives.
• Spearhead the localization of marketing materials to resonate with distinct linguistic and cultural contexts across Southeast Asia.
• Lead the coordination of product marketing launches, positioning new features and capabilities for maximum regional adoption.
• Mentor and guide junior marketing team members to elevate the overall capability and performance of the APAC Marketing function.

Requirements

• Possess 8+ years of B2B marketing experience, with a minimum of 5+ years specifically focused on Southeast Asian markets and regional campaigns.
• Demonstrate deep expertise in field marketing, demand generation, and account-based marketing methodologies.
• Show a proven track record of managing full-funnel metrics and taking complete ownership of regional marketing performance.
• Have substantial experience working closely with sales organizations and technical stakeholders to bridge strategy and execution.
• Show proficiency in using CRM systems, funnel reporting tools, and data-driven execution to inform marketing decisions.
• Exhibit the ability to manage agency and contractor resources effectively to scale marketing output and meet ambitious goals.
• Communicate fluently in written and verbal English to articulate complex concepts to diverse audiences.
• Display a willingness to travel across the region as required to build relationships and gain firsthand market insights.
• Demonstrate the capability to use AI tools for task automation and list building while maintaining strict data privacy standards.
• Thrive in a fast-paced environment, balancing multiple priorities and deadlines with a high degree of ownership.
• Bring a strong understanding of B2B SaaS marketing principles and how they apply to rapidly growing technology companies.
• Show resilience and adaptability when navigating complex stakeholder landscapes and evolving market conditions.

Nice to have

• Demonstrate proficiency in Bahasa Indonesia, Malay, Thai, Filipino, or Vietnamese to enhance local relationship building.
• Bring prior experience marketing fintech, API-driven, or cloud-based SaaS products to the region.
• Have a background in working with government bodies, consulting firms, or system integrators to drive enterprise adoption.

Practical notes

• This role is based in Singapore.
• You will be expected to travel throughout Southeast Asia to support regional initiatives.

About the company

Stripe builds economic infrastructure for the internet. Millions of businesses of every size use Stripe to accept payments, grow revenue, and accelerate new business opportunities. The company was founded by Patrick and John Collison in 2010 and was valued at $65 billion as of its 2023 funding round.