Senior Product Marketing Manager, Travel & Auto

About the role

This role establishes and leads go-to-market initiatives for travel and automotive verticals within StackAdapt's marketing organization. The position is responsible for defining the strategic playbook and influencing product direction specifically for these high-priority segments. The hire will report directly to the Director of Product Marketing to ensure alignment with overarching corporate goals. Success in this role requires the ability to translate complex market dynamics into clear, actionable strategies for internal and external audiences. The manager will act as the primary voice for travel and automotive needs across the product marketing function. This involves synthesizing diverse inputs into coherent narratives that drive commercial outcomes. The role demands a proactive approach to shaping how StackAdapt is perceived by key industry verticals. Ultimately, the position is accountable for driving awareness and demand through structured, data-informed programs.

Key facts

What you'll do

Construct tailored go-to-market plans for travel and automotive audiences designed to programmatically reach media buyers with precision and impact.

Address the distinct requirements of agencies, platforms, and advertisers operating within travel and automotive verticals through structured strategic planning.

Synthesize market insights to continuously refine StackAdapt's value proposition, messaging, and overall narrative for these specific segments.

Plan and execute launches, enhancements, and optimizations that are meticulously aligned with the unique requirements of the travel and automotive sectors.

Partner closely with travel and auto-focused sales teams to ensure strategic alignment between marketing initiatives and commercial objectives.

Define, track, and report on key performance indicators for all vertical initiatives to measure effectiveness and inform future actions.

Present insights and deliver clear, data-backed recommendations to stakeholders to guide critical product and commercial decisions.

Evaluate emerging trends and competitive landscapes to identify opportunities for differentiation and growth within the travel and auto ecosystems.

Champion a test-and-learn methodology to drive continuous improvement in marketing programs and channel strategies.

Own the end-to-end development of content and campaigns that resonate with the specific pain points and motivations of travel and auto buyers.

Ensure all marketing activities contribute directly to measurable business outcomes, including pipeline generation and revenue acceleration.

Maintain a deep understanding of advertiser needs across the entire funnel from awareness to conversion and retention in these verticals.

Leverage programmatic advertising platforms and market research tools to validate assumptions and refine strategic approaches.

Collaborate with cross-functional stakeholders to integrate marketing plans with broader product roadmaps and business initiatives.

Communicate complex ideas through compelling narratives that engage both internal stakeholders and external client audiences effectively.

Requirements

B2B product marketing experience is expected, with a demonstrated background in adtech, martech, SaaS, or data-driven products and exposure to programmatic advertising. Candidates must demonstrate this experience through concrete examples in prior roles.

Knowledge of programmatic buying, audience targeting, and measurement is required to effectively address the needs of travel and auto advertisers across the entire funnel from consideration to conversion. This specialized knowledge supports the development of effective strategy and precise execution.

An entrepreneurial approach is necessary to thrive in an evolving function where responsibilities may shift rapidly. A bias to action and a commitment to testing new ideas are essential to unlock growth in strategic verticals.

Analytical and strategic thinking is required to synthesize complex market data and diverse customer input into coherent frameworks. This analysis must result in clear recommendations that directly influence product and commercial decisions.

Collaboration skills must demonstrate a proven ability to partner successfully with sales, product management, and executive leadership. Delivering measurable business impact relies heavily on this cross-functional cooperation and mutual alignment.

Communication skills must support confident narrative building for a wide range of internal stakeholders and external clients. Effectiveness must span travel, automotive, and other vertical accounts to ensure consistent messaging.

A Bachelor's degree or equivalent practical experience is mandatory to ensure a foundational level of knowledge and professionalism.

Candidates must possess a minimum of 5 years of relevant professional experience to handle the complexity and scope of this role.

The ability to operate independently while managing multiple priorities in a fast-paced, deadline-driven environment is non-negotiable.

A commitment to adhering to established processes while also identifying opportunities for optimization is essential for long-term success.

Nice to have

Experience in travel or automotive advertising ecosystems is preferred but not required, allowing candidates from alternative sectors to be considered.

A background within travel or automotive agencies, consultancies, platforms, or in-house roles is valued as it provides context for industry-specific challenges.

Understanding of travel booking cycles, automotive purchase funnels, seasonal trends, consumer intent data, and stakeholder dynamics is preferred. Familiarity with these contexts enhances the quality of market analysis and strategy.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

The role focuses on B2B product marketing within adtech and martech environments. Professionals analyze audience behaviors and campaign performance. Programmatic advertising platforms and market research tools are central to the daily workflow. Strategic positioning and data-led recommendations define success in this role. Marketers translate complex insights into clear narratives for clients.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.