Performance Marketing Lead

About the role

Ruby Labs is actively searching for a seasoned performance marketing professional to assume ownership of our paid social advertising strategies across a diverse portfolio of consumer products. The successful candidate will lead the strategic direction and daily execution of high-impact campaigns, balancing leadership responsibilities with hands-on involvement in optimization and analysis. You will manage significant advertising expenditures while simultaneously developing and guiding a team of acquisition managers to elevate their performance and expertise. A core part of this position involves driving our AI-powered initiatives forward, which includes building out our internal knowledge repositories and refining automated operational workflows. This role requires a strategic thinker who is equally comfortable executing tactical adjustments based on real-time data insights. You will be instrumental in shaping the performance marketing landscape across multiple platforms, ensuring our advertising efforts align with overarching business objectives. Collaboration with cross-functional partners will be essential to integrate marketing efforts with product development and sales goals. Ultimately, you will set the standard for excellence in paid media within our organization, establishing processes that enhance efficiency and deliver scalable growth.

Key facts

What you'll do

Orchestrate comprehensive paid social campaigns on Meta, TikTok, and Snapchat, while expanding presence to platforms such as Pinterest, Reddit, Quora, LinkedIn, and X to maximize reach and conversion.

Manage and optimize substantial advertising budgets, demonstrating the capability to handle monthly spends of $5 million or managing portfolios valued at $10 million or more with precision and strategic insight.

Develop and maintain an internal AI-driven knowledge base, utilizing tools like Claude to document processes, best practices, and strategic frameworks for team accessibility.

Design and implement automated workflows that streamline marketing operations, reducing manual overhead and increasing team scalability and efficiency.

Recruit, coach, and continuously assess the performance of acquisition managers, fostering a high-performance culture focused on meeting and exceeding key performance indicators.

Conduct in-depth analysis of subscription-based business metrics, including lifetime value (LTV), return on ad spend (ROAS), and payback periods to inform bidding strategies and budget allocation.

Navigate the complexities of evolving platform policies and advertising regulations to ensure all campaigns remain compliant and minimize operational risk.

Collaborate with platform teams to participate in product pilot programs, testing new advertising features and providing feedback to influence product development and performance outcomes.

Establish rigorous testing methodologies for new advertising channels, ensuring that emerging opportunities are evaluated quickly and integrated into the marketing mix effectively.

Provide strategic mentorship to acquisition teams, sharing expertise on audience targeting, creative optimization, and conversion rate enhancements to drive overall performance improvements.

Maintain strict adherence to working within the CET time zone to ensure seamless communication and collaboration with all team members and stakeholders.

Leverage advanced account auditing and structuring techniques to identify growth opportunities and improve the overall efficiency of the media spend.

Champion a data-driven decision-making culture, utilizing analytics to iterate on campaigns and refine strategies based on empirical evidence and observed trends.

Serve as the primary point of contact for performance marketing initiatives, representing the function in high-level discussions and strategic planning sessions with leadership.

Requirements

Possess a minimum of 7 years of direct, hands-on experience in paid social advertising, with a demonstrable track record of achieving results in a complex, fast-paced environment.

Have a proven history of successfully managing substantial advertising budgets, specifically at the level of $5 million or more on a monthly basis or managing a portfolio of $10 million or more across multiple initiatives.

Exhibit deep proficiency with core advertising platforms including Meta, TikTok, and Snapchat, along with demonstrated experience on at least two additional platforms such as Pinterest, Reddit, Quora, LinkedIn, or X.

Show a comprehensive understanding of subscription business models and the critical metrics that govern them, including lifetime value (LTV), return on ad spend (ROAS), and value-based bidding strategies.

Have substantial experience in recruiting, coaching, and evaluating acquisition teams, with a clear ability to develop talent and improve individual and team performance.

Demonstrate a strong capability to understand and navigate complex platform policies and advertising regulations, ensuring all marketing activities are conducted within legal and policy guidelines.

Must be able to work effectively within the CET time zone to ensure timely communication and collaboration with remote team members.

Nice to have

Bring experience in managing large-scale portfolios or multi-brand marketing setups, showcasing the strategic oversight necessary to align diverse initiatives toward unified goals.

Have a background in developing AI-driven workflows or automated systems designed for marketing operations, enhancing efficiency and reducing manual intervention.

Show familiarity with direct-to-consumer (D2C) subscription models or consumer web funnels, applying this knowledge to optimize customer engagement and retention strategies.

Demonstrate a history of successfully onboarding new advertising channels as they emerge, quickly mastering new platforms and integrating them into a cohesive strategy.

Possess a proven track record of working closely with platform teams on product pilots, actively contributing feedback and helping to refine advertising strategies based on early testing results.

Skills & tools

Be highly proficient in using advertising platforms such as Meta Ads, TikTok Ads, Snapchat Ads, Pinterest, Reddit, Quora, LinkedIn, and X to develop and execute high-performance campaigns.

Have hands-on experience with Claude for managing AI-driven knowledge bases, leveraging the technology to organize information and improve team accessibility to critical data.

Show strong analytical skills related to subscription metrics, including a deep understanding of LTV, ROAS, and payback periods to guide strategic planning.

Possess expertise in account auditing and structuring, identifying opportunities for optimization and ensuring that media investments yield the highest possible returns.

Practical notes

The position offers benefits such as unlimited paid time off (PTO), paid national holidays, and a company-issued MacBook for work purposes.

This role is structured as a flexible independent contractor agreement, allowing for adaptability in work arrangements.

The interview process will consist of an initial screening with a recruiter, followed by a technical interview, and concluding with a final interview to assess fit and qualifications.