Google Ads Manager (AI Native)

About the role

You will own the end-to-end performance of our global Google Ads account, using Claude as your daily co-pilot for research, audits, and campaign work. You will scale profitable spend across countries, products, and devices while discovering untapped markets and launching them against real revenue and payback goals. You will build and maintain large-scale keyword systems, ensuring every new AI model release is covered from day one and that ad strength remains high across 30+ languages. You will design and maintain a clean, scalable account structure with well-themed ad groups, sensible country tiers, and consistent naming across a very large campaign portfolio. You will leverage your strong working knowledge of Google Ads compliance, including trademark rules and misleading-claims policy, to prevent and, if needed, appeal account-level restrictions like Limited Ad Serving. You will set and continuously adjust CPA and ROAS targets based on real revenue data per country, device, and campaign, relying on data rather than gut feeling. You will use Claude and AI workflows daily to research keywords, generate and review ad copy, audit the account, and automate repetitive tasks. You will monitor performance the right way, letting revenue data mature before judging it, spotting problems early, and quickly identifying root causes when numbers move.

Key facts

What you'll do

• Scale profitable spend across countries, products, and devices while discovering untapped markets and launching them against real revenue and payback goals.
• Build and maintain large-scale keyword systems, discovering new opportunities, validating demand, organizing keywords into clean clusters for brand versus generic AI searches, and covering new AI model releases from day one.
• Keep ad quality high across the whole account by crafting ads that mirror what people actually search for, maintaining strong Ad Strength scores, and ensuring quality localization in 30+ languages.
• Design and maintain a clean, scalable account structure with well-themed ad groups, sensible country tiers, no dead or duplicated inventory, and consistent naming across a very large campaign portfolio.
• Apply solid working knowledge of Google Ads policies, including trademark rules around major AI brand names, misleading-claims policy, and strategies to prevent and, if needed, appeal account-level restrictions like Limited Ad Serving.
• Set and continuously adjust CPA and ROAS targets based on real revenue data per country, device, and campaign, using revenue metrics rather than intuition.
• Use Claude and AI workflows daily to research keywords, generate and review ad copy, audit the account, and automate repetitive parts of the job.
• Track performance the right way by letting revenue data mature before judging it, spotting problems early, and quickly figuring out the root cause when numbers move.
• Own Google Ads performance end to end, including structure, keywords, ads, bids, compliance, and growth in partnership with human expertise.
• Collaborate cross-functionally with Product, Engineering, Data, and Creative teams to align campaigns with business objectives and product launches.
• Maintain strong performance across key business metrics while managing at least $5M per month in combined Google Ads and Microsoft Ads spend.
• Document processes thoroughly and take ownership of outcomes while supporting recommendations with data and executing efficiently.

Requirements

• 5+ years of experience managing large-scale, international Google Ads Search accounts with a proven track record of driving profitable growth.
• Hands-on experience in DTC subscription-based businesses.
• Proven experience managing at least $5M per month in combined Google Ads and Microsoft Ads spend while maintaining strong performance across key business metrics.
• Strong experience with the Google Ads API and campaign automation, including building or collaborating on automated bidding, reporting, optimization, and workflow solutions.
• Expert-level knowledge of Anthropic's models and products, using them daily and understanding the AI tools market as a practitioner, not just an advertiser.
• Strong AI skills, including comfort working with AI assistants, agent-based workflows, and automation, and actively leveraging AI as a force multiplier to improve productivity and campaign performance.
• Very solid understanding of Google compliance, including trademark policy, ad review, and account-level enforcement, with experience in recovery from restrictions.
• Data-driven decision maker, comfortable with revenue metrics, CPA/ROAS economics, and payback thinking.
• Structured, high-agency operator who proactively identifies opportunities, supports recommendations with data, executes efficiently, documents processes thoroughly, and takes ownership of outcomes.
• Strong communication and stakeholder management skills, with experience collaborating cross-functionally with Product, Engineering, Data, and Creative teams.

Nice to have

• Microsoft Ads (Bing) experience.
• Managing Google Ads for AI products.
• Basic technical skills, such as being a spreadsheet power user, and some SQL or scripting ability.

Practical notes

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ±4 hours of CET. This ensures optimal collaboration and communication during working hours.