Director of Web Marketing

About the role

Rubrik is on the lookout for an innovative and strategic Director of Web Marketing to spearhead our global digital marketing efforts. This role is tailored for a professional who can seamlessly blend high-level strategic vision with practical execution. As the primary authority in web marketing, you will work closely with the Head of Digital Marketing to ensure that our IT capabilities align with our marketing objectives.

We need a forward-thinking leader who is not afraid to challenge the status quo and implement significant improvements. Your leadership will be crucial in guiding our web teams to enhance their performance and productivity, leveraging Generative AI and automation to refine content and optimize user experiences. This position requires you to be present at our Palo Alto headquarters three times a week.

Key facts

What you'll do

• Serve as the primary advocate for the Web team at the executive level, ensuring they receive the necessary resources and support for peak performance.
• Drive the adoption of Generative AI technologies to scale content production and tailor user interactions for a more personalized experience.
• Evaluate and enhance current processes to identify inefficiencies and boost overall digital performance.
• Simplify complex data and project updates into clear, concise narratives suitable for executive-level discussions, emphasizing business impacts.
• Mentor team leads to effectively manage their reporting responsibilities and foster collaboration across departments.
• Partner with the IT department to ensure that our technical infrastructure is equipped to deliver advanced web experiences.
• Engage actively in operational tasks, providing assistance to teams during urgent launches or when troubleshooting intricate issues.
• Lead initiatives that promote best practices in web marketing and digital strategy, ensuring alignment with overall business goals.
• Monitor industry trends and competitor activities to inform strategic decisions and maintain a competitive edge.
• Develop and implement metrics to measure the success of web marketing campaigns, using data to drive continuous improvement.
• Foster a culture of innovation within the team, encouraging creative solutions and experimentation with new technologies.
• Collaborate with cross-functional teams to create cohesive marketing strategies that enhance brand visibility and engagement.

Requirements

• A minimum of 12 years of experience in web strategy or digital marketing leadership, particularly within a rapidly growing B2B SaaS context.
• Exceptional critical thinking abilities, with a proven track record of implementing transformative changes in complex organizational structures.
• Knowledge of AI and machine learning applications relevant to content automation, search engine optimization, and web personalization.
• Demonstrated capability to translate extensive technical information into compelling narratives for executive audiences.
• A collaborative leadership style, with a willingness to engage directly with team members to address challenges and drive solutions.
• Strong communication skills that bridge technical, marketing, and analytical domains effectively.
• Experience in managing cross-departmental projects and fostering teamwork to achieve common goals.

Nice to have

• Previous experience in a startup or high-growth environment, with a focus on digital marketing.
• Familiarity with analytics tools and platforms that measure web performance and user engagement.
• A background in content marketing or SEO, with a strong understanding of best practices.
• Experience with project management methodologies and tools to streamline workflows.
• Knowledge of web development processes and technologies to facilitate collaboration with IT teams.

Skills & tools

• Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools, and content management systems.
• Familiarity with project management software to oversee initiatives and track progress.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent presentation skills to effectively communicate strategies and results to stakeholders.

Practical notes

Rubrik is committed to being an equal opportunity employer and values diversity within its workforce. We welcome applications from individuals of all backgrounds and experiences. Should you need any assistance during the application process, please reach out to us at hr@rubrik.com. We look forward to your application and the possibility of you joining our innovative team.