Influencer & Social Media Manager

About the role

You own the end-to-end creator engine for REP Fitness, mapping influencer outreach, affiliate execution, and organic community growth. You turn raw athlete energy into measurable brand lift and revenue while keeping every post sharp and on-brand.

Key facts

What you'll do

Design outreach sequences to recruit credible fitness creators who align with REP values and performance standards. Orchestrate campaign briefs and contract terms so affiliate structures reward quality athletes and sustainable growth. Establish review checkpoints for content drafts to ensure messaging clarity, brand safety, and compliance before publishing. Coordinate shipping and logistics with partners so product seeding arrives on time and unboxing moments feel authentic. Forge partnerships with training facilities and events that amplify REP gear and expose the brand to new training audiences. Maintain editorial calendars for organic social channels, aligning storylines with product launches and community sentiment. Monitor engagement and conversion signals to refine content mix and prioritize formats that drive sustained follower growth. Champion data-informed experiments, then codify winning workflows into repeatable playbooks for the team.

Requirements

You bring three to five years of hands-on influencer and affiliate marketing experience in fitness or related verticals. You have managed creator contracts, commission structures, and performance tracking with clarity and integrity. You understand how to align product seeding, shipping timelines, and unboxing experiences to protect brand perception. You can write clear briefs, negotiate terms, and communicate expectations to diverse partners professionally. You respect compliance guidelines and disclose partnerships transparently while preserving authentic storytelling.

Nice to have

Experience running affiliate programs, tracking performance, and optimizing based on concrete metrics.

Skills & tools

Google Sheets, Google Docs, Canva, HubSpot, Shopify, Instagram, TikTok, YouTube.

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200 fitness enthusiasts, our vision is to be the number one strength brand in the world. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize challenges to test our limits and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there is flexibility about which days and hours.

Think Like a Customer

We empathize with our customers; understand the why behind every decision we make.

Progress not Perfection

We do not let perfect get in the way of good; we are better today than we were yesterday.

Positive Attitude

Be a glass half-full kind of person and remember to have fun.

Teamwork without Ego

We put the team above ourselves; we only win together.

Take Initiative

We drive momentum; if there is an opportunity to make us better, we want to hear it.