Senior Director, Creative

About the role

This position defines the creative direction that will carry REP from a garage operation into a worldwide strength institution. You will craft bold campaigns for home gyms, commercial facilities, and elite athletes. Your work must embody the relentless, no-excuse energy of progress over perfection. The role is based in Westminster, Colorado, and operates as a hybrid position with a fixed schedule of three days in the office each week. The annual compensation for this role is one hundred forty thousand United States dollars. You will own the end-to-end creative vision that connects product design with consumer desire. You will ensure that every touchpoint communicates the brand's strength and authenticity to a global audience. You will act as the creative conscience of the brand, safeguarding quality and impact in all marketing outputs.

Key facts

What you'll do

• Architect comprehensive visual systems that allow the rugged strength of barbell equipment to coexist seamlessly with recovery and lifestyle gear.
• Design powerful campaigns that successfully introduce REP apparel and supplements to new customer segments while respecting the core performance audience.
• Champion concepts that pass strict brand evaluations without sacrificing daring emotional impact or strategic clarity.
• Translate authentic athlete journeys and raw training moments into content that powers social channels, long-form stories, and live events.
• Work closely with founders from the earliest sketches, guiding ideas until they mature into campaigns that drive measurable sales and brand growth.
• Facilitate creative review sessions that refine ideas through constructive feedback rather than diminishing the team's enthusiasm.
• Assemble launch kits that provide partners, retailers, and internal stakeholders with clear, consistent visuals, messaging, and usage guidelines.
• Monitor campaign performance across channels and use data-driven insights to steadily improve the quality and relevance of future creative work.
• Maintain a living understanding of how bumper plates, racks, recovery tools, and training environments fit into the daily lives of real athletes.
• Act as the operational backbone of the creative department, ensuring deadlines are met, assets are versioned correctly, and production partners are aligned.
• Drive the documentation of creative standards so that the brand voice remains distinct and recognizable across every market.
• Identify gaps in the creative landscape and propose initiatives that strengthen REP's position as a category-defining strength brand.
• Support the expansion into new categories by developing adaptable creative frameworks for apparel, supplements, athletes, and events.
• Contribute to the growth narrative of a brand that now occupies more than three hundred thousand square feet of office and distribution space.

Requirements

• Must bring a minimum of seven years of experience shaping visual identities for fitness brands or other demanding retail categories.
• Must have managed the creative complexity of a large-scale operation exceeding three hundred thousand square feet, spanning warehouse and premium retail environments.
• Must present work with confidence to senior leadership while remaining grounded and approachable with cross-functional partners and the team.
• Will work in sync with the hybrid schedule, guaranteeing at least three weekly office days in Westminster.
• Must possess a deep understanding of the role of bumper plates, racks, and recovery tools in the daily lives of real athletes.
• Must be able to interpret strategic briefs and transform them into visual narratives that support business objectives.
• Must demonstrate a track record of delivering high-quality creative on schedule under tight production timelines.
• Must collaborate effectively with founders, marketers, producers, and external partners to maintain creative integrity.

Nice to have

• Prior experience launching training challenges that transform everyday athletes into powerful storytellers is valued.

Practical notes

• This role contributes to the growth of a brand that now occupies more than three hundred thousand square feet of office and distribution space and employs a team of more than two hundred fitness enthusiasts.
• REP continues to expand into new categories including apparel, supplements, athletes, and events, creating opportunities for those who share the vision of becoming the number one strength brand in the world.
• Details regarding the application process can be confirmed through official company channels.
• The position reports to the Executive Creative leadership and works within the global creative ecosystem of the REP Fitness brand.
• You will utilize the REP brand guidelines daily and work with video editing suites, collaboration platforms, and photography tools to execute your vision.
• This role requires adaptability to evolving market conditions and the ability to iterate creative assets based on performance feedback.
• You will engage with a diverse network of athletes, partners, and stakeholders, ensuring that creative work reflects real-world training needs.
• The successful candidate will balance strategic thinking with hands-on execution to maintain a high standard of creative output.
• You will own the creative narrative across multiple touchpoints, ensuring consistency while allowing for market-specific adaptations.
• The role supports the long-term vision of scaling REP into a worldwide strength institution while preserving the brand's founding ethos.
• You will participate in cross-functional planning sessions to align creative timelines with product launches, events, and promotional calendars.
• This position requires resilience, curiosity, and a commitment to continuous learning in the fast-moving fitness and lifestyle landscape.
• You will contribute to the development of brand frameworks that guide future creative expansion and category exploration.
• The role offers the opportunity to work on diverse projects, from digital storytelling to large-scale activations, within a fast-growing global brand.