Field Marketing Manager

About the role

You will spearhead the strategic direction of a field marketing team whose primary mission is to generate high-quality leads and establish robust local brand recognition for Mad City Windows & Baths within the Cincinnati market. This position grants you full ownership of the team lifecycle, encompassing the critical responsibilities of hiring, firing, scheduling, and conducting performance reviews to ensure consistent excellence. You will act as the primary liaison between the corporate brand and the community, embodying the values and mission of Mad City Windows & Baths in every interaction. Success in this role requires a data-driven approach where you analyze market trends and team output to refine strategies and optimize lead generation efforts. You will foster a collaborative and high-energy environment that motivates your team to exceed targets and build lasting customer relationships. This is a hands-on leadership position that demands resilience, adaptability, and a genuine passion for building a winning field operation from the ground up. Your decisions will directly influence the revenue pipeline and the overall market penetration of the brand in your territory. You will be accountable for translating corporate marketing objectives into actionable plans that your field team can execute effectively on the ground.

Key facts

What you'll do

• Orchestrate the end-to-end management of a door-to-door marketing team, setting schedules, coverage maps, and performance targets to maximize lead flow.
• Architect and implement a comprehensive recruitment strategy to source, interview, and select door-to-door marketers who align with the company's brand ethos.
• Design and deliver immersive onboarding experiences that equip new hires with the product knowledge, sales techniques, and compliance standards required for success.
• Deploy continuous coaching frameworks to elevate individual performance, correct behaviors, and reinforce best practices across the entire field team.
• Conduct rigorous performance tracking by analyzing key performance indicators and return on investment to identify trends, forecast results, and hit business goals.
• Serve as the primary brand representative at community events, neighborhood gatherings, and public engagements to build local visibility and trust.
• Develop and maintain detailed reports on team activities, lead conversion rates, and market penetration to provide insights for strategic decision-making.
• Champion a culture of safety, compliance, and professional conduct, ensuring all field activities adhere to company policies and local regulations.
• Identify and mitigate operational bottlenecks by collaborating with cross-functional partners to streamline workflows and remove barriers for your team.
• Utilize CRM and field marketing software to manage lead data, monitor campaign performance, and ensure accurate forecasting.
• Foster strong internal communication by actively participating in weekly management team meetings and sharing frontline insights with leadership.
• Drive initiatives to enhance customer experience, ensuring that every interaction with Mad City Windows & Baths leaves a positive and memorable impression.
• Mentor high-performing team members to prepare them for future leadership roles, creating a sustainable talent pipeline for the organization.
• Adjust field strategies in real-time based on feedback, market conditions, and campaign results to maintain a competitive edge in the marketplace.

Requirements

• Hold a current, valid Driver's License that must be presented and verified prior to employment commencement.
• Bring prior experience in a leadership role, demonstrating a track record of managing people, processes, or projects successfully.
• Prove a demonstrated ability to build and recruit a high-performing team, with evidence of developing talent and improving team outcomes.
• Exhibit strong communication and interpersonal abilities, capable of conveying information clearly and building rapport with diverse stakeholders.
• Display the capacity to manage multiple tasks and prioritize effectively, maintaining composure and accuracy in a fast-paced environment.
• Show a commitment to professional growth and reliability, with a history of showing up on time and meeting commitments consistently.
• Possess the legal right to work in the United States, ensuring all employment eligibility requirements are met without sponsorship needs.
• Maintain a professional appearance and demeanor that reflects positively on the brand and aligns with corporate standards.

Nice to have

• Leverage previous experience in face-to-face marketing or lead generation, such as canvassing or promotional work, to hit the ground running.
• Apply skills from previous roles in sales, customer service, or business development to accelerate team performance and customer satisfaction.
• Utilize experience in training or coaching to shorten the ramp-up time for new team members and improve overall productivity.
• Draw upon a network of local community contacts to facilitate introductions and build trust faster within the Cincinnati area.
• Demonstrate a history of using basic software tools, including spreadsheets and presentation software, to organize data and communicate results.
• Show creativity in problem-solving, offering innovative approaches to overcome objections and convert leads into customers.
• Bring a passion for home improvement, design, or construction, which can help in authentically communicating the value of the products.
• Embrace a customer-centric mindset, focusing on providing solutions rather than just selling products to drive long-term loyalty.

Practical notes

• Benefits include health, dental, vision, and life insurance, along with a 401(k) match.
• Paid holidays and PTO are available starting on day one.
• The company offers extensive growth opportunities, with all current marketing leaders having started in entry-level positions.